Our Blog - A look into our world

What is wayfinding? In the sign business, it refers to the design, production, and installation of products that help people orient themselves in a space. Examples include healthcare facilities, stores, and schools. Today, we want to look at some wayfinding signs for offices in Bridgewater Township, NJ, which we did recently as part of the Summit Health building sign project. 

In June, we discussed the custom sign design of a directory we did for Summit Health in Montclair. The client loved the job we did and asked us to come back and do a building sign in Bridgewater, NJ.

Our shop recently had the opportunity to work with the friendly folks at Bikeland. The family-owned business operates two locations: one at 146 Main Street in Chatham and the other at 461 Bloomfield Avenue in Caldwell. When the company needed custom aluminum composite signs in New Jersey, they called our team to assist with the project. 

The latest trend for businesses in and around Montclair, Berkeley Heights, Hillsborough, and surrounding areas uses the same material for interior and exterior signs. As you visit an office, you first notice the building sign. Next, you step into the office to see a scaled-down version function as a lobby sign. The Sign Center specializes in designing, fabricating, and installing dimensional letters in New Jersey. Here is how we do it.

Locals visit the Berkeley Heights Public Library at 29 Park Avenue not just for the books. There are also story times for younger children, cooking information, and live entertainment for older kids. Recently, our shop had the opportunity to custom-make a dimensional Berkeley Heights Public Library lobby sign that we placed at the entrance.

The Montclair Hub of Summit Health takes up two floors at 1 Seymour Street. Parking is available at the West Parking Garage. Because it is always stressful for first-time visitors to find their way around, the client asked our shop to develop a custom sign design for a directory in Montclair, NJ, fabricate the product, and install it.

Customers trust Financial Resources Federal Credit Union with loans, youth savings programs, and investments. Its popularity has enabled FRFCU to open branches in Somerset, Bridgewater, Flemington, Hillsborough, Green Brook, and Jerseys City. And even though the credit union has a high level of brand recognition, the company hired The Sign Center to design, produce, and install all its branch door graphics in New Jersey to create a standardized look.

Our team recently had the opportunity to work with Card Cave Central. This company is your go-to for PSA card grading and hobby boxes. Recently, the business opened a brick-and-mortar location for customers to buy, sell, and trade their cards. Of course, before throwing open the doors and welcoming customers, the company needed signage. We were able to save them money by refacing a sign in Union, NJ.

We recently had the opportunity to work with K&CO Goods at 38 Chatham Road. The store is the brainchild of Karen B. Wolf Interiors. Now customers can find tribal beads, tonal art, and other curate home styling products. To introduce the new shopping opportunity to passersby, the store’s management team asked our shop to put together vinyl window graphics with a gold accent in Short Hills, NJ.

The lobby sign is a brand-building product that impresses the customer as soon as they enter your location. An excellent example of this understanding is the work we recently did for the Suburban Eye Institute at 369 Springfield Avenue. This practice first began seeing patients in 1954. When it was time to replace the lobby sign, the client contacted us to design, produce, and install an acrylic lobby sign with stand-offs in Berkeley Heights, NJ.