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Lobby signs are crucial for any business where the customers come to you. Lobby signs are the first thing that greets a potential customer. A good sign can speak volumes about your business and increase foot traffic whereas a poorly designed sign can lead to a bad first impression, one that may cost you that client’s business.
There are many tips on having a good lobby sign. For starters, the coloring for the sign needs to represent your brand image as well as separate you from your competition. You’ll want something that stands out but also integrates your brand logo well. The size of the lettering and of the actual sign is also pivotal components. This means you'll want lettering large enough to read and a sign that fits your space appropriately. The style of the lettering is also crucial, as you want to be able to make sure customers are able to read your sign from a good distance.
Location is another essential component. You want your sign to be visible from a distance, that way customers can find your business. Having a sign in a poor location makes it hard for customers to find you and this in turn can turn them away from your business.
The condition of your lobby sign is another key area. If the lettering is cracked or the colors have faded, not only does it make it more difficult for customers to find you, when they do it won't be a stellar first appearance. Having a well presented sign with crisp lettering and bold colors shows customers you care about your appearance, which will lead to more favorable first impressions.
The last component is information on the sign. It's important to make sure your brand logo and mission statements are current, if displayed. Further, by having the current hours of operation visible, customers will appreciate you took the time to inform them of your operating hours.
Ultimately, lobby signs greet your potential customers thereby giving them a first impression of your business. A well-designed sign shows customers the quality you put into your appearance and can help customers recognize your brand easily. Furthermore, a well-designed sign also leaves a better first impression and can increase foot traffic into your business.
From the entrance to a property to parking signs to building signs, including lobby signs and room signs all have to be clear and visible.
When you’re trying to get your company sign to really stand out and make an impact what are your options? Plain signs just blend in to the sameness and don't reach out and touch your customer. Using a sign that’s too tall can be confusing; some passers-by could even miss the sign altogether. A sign with a striking image is nice but if people are too caught up with the picture they could miss your sign.
One exciting option you should consider is dimensional signage. Dimensional signage are signs with a background and a foreground; sometimes with just elevated letterings; sometimes with a whole open layout. Dimensional signs add that three-dimensional bit of pop your businesses sign is lacking.
Lobby signs are the first impression a client has of your business. A sign that looks professional and is aesthetically pleasing can impart a lasting positive response.
I’m sure there are some business people who have come across the word branding standards in their business careers, and I’m equally sure there are even more out there who have no idea what it is.
Can a sign improve your business' bottom line? The answer is an unequivocal yes. Surveys indicate the average consumer views thousands of advertisements every day, many of them signs. And the reason there are so many billboards, banners, scrolling digital boards and standard signs is because they work.
Do directory signs point to better customer service? Good question. If anyone answers no to it, they are dead wrong!
What does your company’s lobby signage say about it? Does it capture the image of your brand; does it coordinate with the look and feel of the building? Lobby signage, when used correctly, adds value to your business, increasing traffic and new clients for your organization. When used incorrectly, it can detract not only from your brand, but can steer customers in the wrong direction.