What does your company’s lobby signage say about it? Does it capture the image of your brand; does it coordinate with the look and feel of the building? Lobby signage, when used correctly, adds value to your business, increasing traffic and new clients for your organization. When used incorrectly, it can detract not only from your brand, but can steer customers in the wrong direction.
Follow these simple tips when choosing lobby signage:
Remember that color packs a punch! Choose colors that not only separate your company from your competition, but that makes a statement. If you already have a logo, it is simple and easy to match those colors to your lobby signage. Your signage colors should clearly capture your corporate identity.
Create Simple, Organized Lettering - Beyond color choices, be sure that your lettering is easy to read from a distance. You want your current and future clients to notice your sign, but you also want them to be able to quickly and easily decipher the messages and information included on your sign.
Leverage Available Technology - With upgrades in technology that are available today, you don’t have to spend a fortune to get a professional, impactful sign today. Consider using backlighting on your sign for dramatic effect. In dimly lit areas, consider adding front lights or pin lights to highlight your sign.
Be Creative with Material Options - Utilize alternative materials in the design; metals, stones, or even stainless steel. Choose textures to add interest.
You don’t have to choose a simple plexi-glass or plastic sign anymore- multitudes of options are available which will offer a truly customized sign for your business.
Optimal Sizing - Be sure to choose a lobby sign that is appropriately sized for the space it is mounted. Oversized signs will seem to dwarf their surroundings, while undersized signs seem to get lost. As tempting as it may be financially, don’t skimp on the size of the sign as it will provide the opposite outcome from that intended- it will detract from your company’s brand.
These 5 simple tips will help you create a vision for your lobby’s sign, enabling you to navigate through the many options available with any professional signage business.
If you want further information about how to improve your lobby signage give us a call at 908-464-1700 or email us at info@thesigncenter.biz
