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Taylor Rental chooses The Sign Center for their new vehicle graphics!

Posted by Gary Baron on Tue, Dec 10, 2013 @ 10:15 AM

The Sign Center partnered with Taylor Rental, the premier fullservice rentalcompany in central and northernNewJersey, to provide the company's new vehicle graphics for their commercial fleet. We custom design each vehicle graphic to match the purpose of the vehicle while ensuring a consistent brand message for Taylor Rental. 

Customizing Your Message
Taylor Rental offers a wide range of rental services, a hallmark of their company identity since 1969 when they first opened. Clients can take care of all their rental needs from party supplies to power tools to medical equipment. This wide range of services attracts a wide range of clients.

Taylor Rental's vehicle wraps, therefore, must showcase the range of services they provide as well. The wraps for the party division of their company features a party tent, with a view of tables, chairs and lighting you need to accompany a party tent rental. 

The individualized wrap highlights the party services of the larger company while still promoting the company as a whole. 

Mobile Marketing
Vehicle graphics, like the graphics Taylor Rental has chosen for their fleet, spread your company's marketing message much further than traditional marketing message and to a broader audience that might not otherwise have known about the services Taylor Rental offers. 

For example, as the company's party division van drops off or picks up equipment from an event, guests at the event will see the graphics, know the company offers party rental services, and also get the important information they need to contact the company themselves. 

Taylor Rental vehicle wraps include:
  • The company name;
  • A phone number;
  • A website to contact the company;
  • And a short list of the services the company offers in addition to party equipment rentals.

Essentially, the fleet comprise a moving billboard attracting new customers or old customers unfamiliar with other services Taylor Rental might provide. 

Think Outside the Sign
At The Sign Center, we encourage our clients, like our partners at Taylor Rentals, to think about signage in more creative ways. Vehicle wraps and graphics are one way to think differently about how to incorporate signage into your marketing business model. 

Awnings, banners, wall graphics, and pop up stands and displays also take your brand message beyond simple directional signs or signs to announce your location. Signage becomes a part of your overall marketing message when it's incorporated into every aspect of your business, particularly those aspects that have a physical presence, like your company fleet. 

Join with our new partner Taylor Rental and see what vehicle graphics and wraps can do for your company. 

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Topics: vehicle graphics, vehicle wraps, vehicle lettering

Hall's Garden Center of Berkeley Heights chooses The Sign Center for their new vehicle graphics

Posted by Gary Baron on Tue, Jul 2, 2013 @ 02:16 PM

Hall's Garden Center of Berkeley Heights has chosen The Sign Center to create their vehicle and building graphics. The vehicle graphics and building sign mirror the garden center's cohesive graphics message, brings a new presence into the community, and draws customers to the center with simple marketing messages. 

A Strong Brand Message
Hall's Garden Center has a simple logo with clean graphics and the outline of a gingko biloba leaf. The beautiful, simple graphic has a presence on their website, mobile site and printed materials. Now the message extends to the delivery and service vehicles the garden center uses as well.

Each step a business takes to make a brand message consistent throughout the customer experience strengthens the brand. For example, a customer who visits Hall's website first can easily recognize the garden center when visiting for the first time because the graphics look exactly the same. Customers know they have come to the right place.

Enhancing Community Presence 
Hall's Garden Center offers many services that take their vehicles into the community. This includes their florist department, delivery, design and build services, and "helping hand" service to assist customers building and assembling their purchases.

When the garden center's vehicles go out into the community to provide these services, their vehicle graphics enhance their presence and show the garden center as an active part of a neighborhood. Potential customers will see Hall's as a service that exists beyond just a nursery or shopping destination. 

Marketing Made Easy
Businesses are always on the lookout for new marketing opportunities. Vehicle graphics provide a quick, easy and simply way to extend a marketing campaign. 

The vehicle wrap we completed for Hall's Garden Center includes the basic information any potential customer would need to know about a business:
  • The name and logo;
  • A phone number for the business;
  • The business address;
  • And website addresses for both the garden center and the florist service.

Potential customers who see the vehicles learn everything they need to know about the garden center and can immediately take action to interact with the business either by calling the center or using their mobile device to visit the website. 

The benefit of this sort of marketing is that it fits under the inbound marketing umbrella. It doesn't bug potential customers with unsolicited messages. Vehicles simply go about their business attracting attention from customers looking for a garden service. 

Hall's Garden Center has built up their brand, developed a community presence and enhanced their marketing campaign through a partnership with The Sign Center. How can we help you achieve your business goals?

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Topics: vehicle graphics, vehicle wraps, vehicle lettering

Approved Chimney selects The Sign Center for vehicle graphics

Posted by Gary Baron on Thu, Jun 20, 2013 @ 12:00 PM

The Sign Center is excited to announce our latest partnership, working with Approved Chimney to provide vehicle graphics for their service vehicles. Vehicle graphics provide a business with several advantages that Approved Chimney will benefit from. They enhance a company's overall presence on the road, increase their visibility in the community and improve their brand recognition. 

Enhance Your Presence
Approved Chimney's vehicle graphics will first and foremost enhance their presence on the road and in the communities they serve. The graphics transform the van from an anonymous service vehicle to a traveling advertisement. 

This kind of passive advertising asks nothing of the potential customer and requires very little of the business. But, it can have a large impact on people who see the van. Perhaps they may not need chimney sweeping and cleaning services now, but may at some point. 

Or, seeing an Approved Chimney van may remind some people that they have neglected their chimney. They can call the contact number on the van right then and there to schedule an appointment or visit the company's website on their smart phone. 

Increase Your Visibility
In these days of heightened attention to security, companies can make a smart choice to clearly label all their fleet cars, trucks and vans. Service company vehicles spend their time in neighborhoods and residents want to know who is coming and going. 

Approved Chimney's vehicle graphics proudly announce who the company is, what services they provide and how to contact them. Local residents who see an Approved Chimney van coming into the neighborhood can rest easy that it's not just an anonymous van, but a service vehicle with a purpose. 

Improve Your Brand Recognition
A company's brand is one of its strongest assets. The brand is much more than a logo, extending into everything a company does from its website to its business cards to its uniforms. Vehicle graphics can improve brand recognition by taking the brand into the community. 

The vehicle graphics on Approved Chimney's vans exactly match the company's logo, font and colors so customers can immediately recognize the van when it arrives to perform a service. The Sign Center strongly believes in adhering to a company's brand standards for any vehicle graphics, signs and displays to ensure that seamless experience for customers. 

Vehicle graphics may not seem like an important business strategy. However, these graphics have the ability to raise your profile in a community and attract business and customers, all without really doing anything. 

Approved Chimney will reap the benefits of their new vehicle graphics. How can vehicle graphics help your company?

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Topics: vehicle graphics, vehicle wraps, vehicle lettering

Police need a branding program too

Posted by Gary Baron on Fri, Jun 7, 2013 @ 12:18 PM

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Topics: vehicle graphics, vehicle wraps, police vehicle graphics, police car graphics

Custom police car graphics

Posted by Gary Baron on Mon, Feb 25, 2013 @ 12:34 PM

Since the first fire engine and the first police car, it has become increasingly important for emergency vehicles to bear graphics that distinguish them from vehicles around them. When it comes to police cars, this necessity is taken to a new level.

One of the daily challenges that a police officer faces is embodying a persona that reflects confidence and authority, and not just on the road. To be fair, the law of the road is to pull over to any sirens you hear behind you or approaching you from the front, but generally when you look in the rearview mirror, there is no mistaking a cop car for a fire engine.

In terms of representing authority, uniformity in quantity goes a long way, so to say that the graphics on a single police car become instrumental in weaving a picture of authority would be unfair. The same graphics repeated on the same make and model vehicle, however, do accomplish that.

Another reason that the graphics on a police car are so important is because police need to distinguish themselves for emergency reasons. Getting pulled over is one thing. Needing to locate a cop to file a report in an emergency situation is another. By their distinguishing qualities, the graphics on a police car provide a sense of comfort to the community by representing a presence of protection.

The presence of a police vehicle can be as comforting as it can be unnerving. Nobody likes to see a cop in the rearview mirror, but cops are on constant security detail, and special detail. Think back to the last time you saw a cop leading a funeral procession. Because of the graphics on the cruiser, the start of the procession was easily identifiable. More often than not, if there is a cop in the front of the procession, there is a cop in the back, signaling the end of the procession. In this regard, the presence of police vehicles lends a sense of comfort to those who might be searching for it.

Finally, the graphics on police vehicles, in their replication through different towns, identify one town’s police vehicle from another. Because they are easily distinguished from one another, jurisdiction issues are made clear, leaving more time for collaboration.

However you choose to view the graphics on police cars, it is important to note, ultimately, that what they represent is safety, protection and service.

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Topics: vehicle graphics, vehicle wraps, police car graphics, cop car graphics

New vehicle keeps same vehicle graphics program with a twist

Posted by Gary Baron on Tue, Apr 24, 2012 @ 08:37 AM

You are firmly aware of the psychological impact that branding, vehicle graphics, vehicle wraps have on your potential and existing customers.  You have fitted striking images and symbols to your current business vehicles which have resulted in the effective branding of your business.  When your customers take a glance at the branding, vehicle graphics, vehicle wraps fitted to your current business vehicles, they are instantly reminded of the top-notch goods or services you provide. 

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Topics: vehicle graphics, vehicle wraps, police vehicle graphics

Vehicle graphics can build your brand…and your bottom line

Posted by Gary Baron on Wed, Apr 11, 2012 @ 11:15 AM

Build a solid cost effective marketing edge that generates thousands of views every time your car or vehicle is on the road by using vehicle graphics. It does not matter whether your business is public safety, a floral shop, electronics or even moves homes and families across town, vehicle graphics will increase your business image, visibility and financial bottom line. One of the best points for developing a low cost vehicle graphic advertising campaign is how easy the signage can be applied to the vehicle surface.  It is a win-win for your company or public or private organization.

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Topics: vehicle graphics, vehicle wraps

Can vehicle wraps and graphics inspire a potential client?

Posted by Gary Baron on Tue, Apr 3, 2012 @ 02:43 PM

You have taken your business off the ground and you offer products or services that are the envy of your competitors.  You have sharp, smart office signs outside and inside your business location and you have a stylized website for your business.  You have thought of it all, right?  Well, not if your business vehicle is without vehicle graphics.  There is no doubt that vehicle graphics, vehicle wraps, branding, quality graphics, good messaging have the power to turbo-charge your business and the power to inspire your potential clients.  If you are serious about taking your business to the next level, you cannot overlook the impact of vehicle graphics, vehicle wraps, branding, quality graphics, good messaging on your next client.

Consider this...

You are one of the most respected and skilled D.J.'s in the region.  You have worked night and day to establish and grow your D.J. business.  You have a smart website and you pass out your stylish business cards at every opportunity.    Simply put, you are a rising star in the business.  Lately, you have provided your services for weddings and small business events but you are ambitious and want to take your skills to the next level by performing at large corporate events.  The corporate market is a tough market and it takes skill and a little luck to land large corporate clients. 

One day, you are traveling to a wedding for a D.J. performance in your plain white business van when you are stopped at a red light.  A high-end Mercedes pulls up along side your van with a driver dressed in the finest business attire.  You steal a glance of one another.  Then, another van pulls up on the other side of the Mercedes.  The other van is completely covered in a stunning vehicle wrap.  The vehicle wrap shows an exhilarating scene of a D.J. performing to a throng of people who appear to be in a state of euphoria.   The vehicle wrap also indicates that the D.J. specializes in large corporate events and includes contact information.  The driver of the Mercedes steals a glance of the van with the stunning vehicle wrap and puts her cell phone to ear.  The light turns green and all vehicles go along their way.  

What you don't know is that the driver in the high end Mercedes is an executive for a major pharmaceutical corporation.  It so happens that she is in the market for a D.J. to perform at the corporation's annual summer event.  The corporation will pay top dollar for the D.J. services and is looking for a long-term relationship.  The executive has a hectic schedule and does not have the time to shop around for a D.J.  When the executive picked up her cell phone to make a call at the red light, she called a D.J. service.  Unfortunately, she did not call your service.  What D.J. service do you suspect she called?  

I tell you this story to illustrate how vehicle graphics, vehicle wraps, branding, quality graphics, good messaging can inspire your next client and throttle your business into high gear.  You started your business because you are a risk taker and you thrive in unpredictable work environments.  Indeed, you never know where the next client will appear.  Your next client may visit your business or your website.  Or, your next client may be, literally, waiting for you at the the stop light ahead.  Make sure you are in a lucky position to get the call from the next client by taking full advantage of vehicle graphics, vehicle wraps, branding, quality graphics, good messaging. 

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Topics: vehicle graphics, vehicle wraps

Custom Vehicle Graphics - what can affect the price you pay

Posted by Gary Baron on Tue, Mar 27, 2012 @ 10:06 AM

Custom vehicle graphics are a great form of advertising for business owners who wish to set their fleet vehicles apart from the competition. The graphics serve as mobile marketing which spreads their company's name around the town. Custom vehicle graphics can also set a consumer's vehicle apart from the stock on the dealer’s lot using a design which complements your interests and lifestyle. The price of custom vehicle graphics is dependent on a number of factors.

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Topics: vehicle graphics, vehicle wraps, police vehicle graphics

Custom Police Car Graphics are as important as uniforms

Posted by Gary Baron on Fri, Feb 24, 2012 @ 11:34 AM

Police car graphics are an important item that must be on all police cars. Often times car graphics will include the city or country of the police jurisdiction, it may include the rank as in the case of a sheriff, and it should include the unit’s number.

Police car graphics are essential for many reasons.

For one, police car graphics provide another method of identification. The graphics must contain whether the police are part of a county, state or municipality. Further, each car must have an identification number. This ensures both the cops inside of the car’s safety as well as provides a way to identify which police are at the scene of a crime. By having that identification number, it’s another way to verify a crime report or identify a police car should one go missing.

Two, it provides the public a chance to identify police. While a siren, uniform and badge are extremely important, police car graphics provide another way for the public to locate an officer. This is especially the case if an emergency arises, as time is precious and in some cases, people may see the cop car’s graphics before they see the siren.

Lastly, it allows the community to know which cops to call in case of an emergency. By providing the proper car graphics, it shows what community or city the cop enforces the law. This becomes pivotal to residents who may not live within city limits. By knowing which cop cars regularly patrol the area, it provides them with whom to contact in case of an emergency.

Ultimately, police car graphics are essential components for each police car. They must show which jurisdiction they cover, a unit number and may include the rank of its hosts. By properly placing graphics on police cars it is another way the public can identify a car, it can ensure a cop’s safety in the event their car goes missing and it is another way residents can know which cops to call in case of an emergency.

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Topics: vehicle graphics, vehicle wraps, police vehicle graphics

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