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Marketing 101 - Your Sign

Posted by Gary Baron on Wed, Jun 13, 2012 @ 09:39 AM

When it comes to businesses marketing to customers, it can basically be defined as "the process by which companies create value for customers and build strong customer relationships." You could also say that, at it's core, marketing is about identifying, satisfying and keeping your customers.

And every one of those steps can be heavily-influenced by signage, especially the kind that showcases the branding of your logo and message.

In fact, the value of signs as marketing tools is as simple to understand as ABC
  • Attracting New Customers: Some studies say that 85% of your customers live within five miles of your business. That means if you want to find customers outside your base after you've saturated the local market, you're going to need to use outdoor signs and other techniques to get them.
  • Branding Your Business: Since so many of your potential customers leave nearby, they should be come so familiar with your brand and business that it's second-nature for them to stop in when they need something. That's only going to happen if there are signs outside and around town constantly reminding them about your brand.
  • Creating Impulse Sales: Chances are, at some point, a sign has made you stop what you were doing and enter a store to buy something. Maybe you didn't know you wanted that item until you saw the sign but you knew as soon as you saw it that you were going to get what you need. Impulsive sales cannot be overlooked and signage like illuminated signs can help you secure more of them.
If you truly want to follow "marketing 101" when it comes to promoting your business, you'll want to make sure you're taking advantage of signage to the fullest. And here are some of the best options available for you:
  • Carved Signs - If you are located near a street or open space where customers pass by often, a carved sign can be a great way to spark attention and build dependable branding. There are plenty of ways to make a carved sign stand out, including making it gilded, sandblasted, painted with vinyl graphics or lighted. Quality sign companies will make durable signs that won't warp from weather or time as well as making sure the paint won't crack. Like your brand, your sign should last a long time.
  • Illuminated Signs- Chances are, your customers don't stop needing things once the sun goes down. So a lighted sign makes a lot of sense. Even during the day, they attract attention and stand out from the crowd. Thanks to technology like LED, the landscape of signage has changed as the list of things you can do has increased exponentially.
  • Monument Signs - If your business is inside a plaza or office complex, a monument sign is a great way to let customers know they can find you inside with a style of signage that stands the test of time and provides a durable branding opportunity. The weather-resistant material should last you for years as your business grows and your brand remains strong. Just like the sign.
  • Painted Signs - Is your business about attention to detail, quality or artisan craft? Then a painted sign might be the best option for your business. A painted sign showcases quality graphics and/or images that speak to your desire for customers to see you and expect quality from your business.
  • Awnings - Sometimes a sign isn't a sign. If an awning makes sense for your business, it can be like multiple signs in one. You can choose from hundreds of styles, colors and graphics that complement your building, logo and branding. It's hard to go wrong with awnings.


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Topics: branding, outdoor signage, carved signs, illuminated signs, marketing, LED channel letters, monument signs, signs

Monument Signs, Entrance Signs, all you need to know

Posted by Gary Baron on Fri, Mar 23, 2012 @ 03:27 PM

One of the most effective ways to market your business is to have easily recognizable, attractive, and informative monument signs. Located outside your building, these signs (also called architectural signs or entrance signs) not only announce your location to potential customers, but also create brand awareness that will help bring in new clientele.

Monument signs come in many different sizes, shapes, and designs. They often reflect the architectural style of the building or shopping center they are associated with. They may advertise multiple businesses, or just one major business. The signs that include multiple names may be bigger that those that include just one name, though the size also depends on the company logos included, how far away the sign is from the building, and how visible it needs to be. Some monument signs are painted, while others have information carved into their surface, and still others include changeable panels. Lighting of some sort is often included as part of monument signage. It may be located in the surrounding landscaping, or built directly into the sign itself. One of the most unique aspects of monument signage is design that allows it to blend in with its location while still being visible to customers. It is made to match the design of its surrounding area so that it appears as part of the scenery instead of sticking out in a garish manner.

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Topics: architectural signage, property managment signs, outdoor signage, wayfinding systems, monument signs

Lost in a building, entrance to a property doesn't have signage?

Posted by Gary Baron on Sun, Jan 22, 2012 @ 09:15 AM

Most people would like to think that they are fairly punctual people. We always try to arrive places on time or even early, especially if it’s an interview or meeting that may require some preliminary setup or paper work. Sometimes we can’t always beat the traffic that may cause us to be a little tardy. So when something does keep us from living up to our customary punctuality it is always helpful if the destination has clear building signs, room signs, lobby signs, wayfinding systems.

From the entrance to a property to parking signs to building signs, including lobby signs and room signs all have to be clear and visible.

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Topics: lobby signs, directory signs, wayfinding systems, monument signs, wayfinding signs

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