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Mars International adds custom signage to their new headquarters in Piscataway, NJ

Posted by Gary Baron on Tue, Jul 31, 2012 @ 03:52 PM

Mars International is a Custom Fashion Accessories Group delivers expertly crafted custom decorative hardware, jewelry, accessories, and fabrics to principal designers and luxury brand owners in the fashion industry. 

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Topics: dimensional sign, dimensional letters, architectural signage, branding

Dimensional signage adds impact

Posted by Gary Baron on Mon, Apr 30, 2012 @ 10:15 AM

If you want your business to attract attention, the exterior sign you choose needs to stand out amongst the competition.  Dimensional signs are an effective choice that literally jumps off the wall to greet your customers. They add value to your business, attract clients and increase your traffic.  While flat, two dimensional painted signs try to create the illusion of light, depth and shadow, dimensional signs deliver the real thing. Customers'  first impressions will be one of professionalism and attention to detail when encountering a unique, dimensional exterior sign.

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Topics: dimensional sign, dimensional letters, LED channel letters

Lobby Signs / Corporate Signs / Reception Area Signs, what makes a great sign

Posted by Gary Baron on Thu, Feb 23, 2012 @ 03:51 PM

Lobby signs are crucial for any business where the customers come to you. Lobby signs are the first thing that greets a potential customer. A good sign can speak volumes about your business and increase foot traffic whereas a poorly designed sign can lead to a bad first impression, one that may cost you that client’s business.

There are many tips on having a good lobby sign. For starters, the coloring for the sign needs to represent your brand image as well as separate you from your competition. You’ll want something that stands out but also integrates your brand logo well. The size of the lettering and of the actual sign is also pivotal components. This means you'll want lettering large enough to read and a sign that fits your space appropriately. The style of the lettering is also crucial, as you want to be able to make sure customers are able to read your sign from a good distance.

Location is another essential component. You want your sign to be visible from a distance, that way customers can find your business. Having a sign in a poor location makes it hard for customers to find you and this in turn can turn them away from your business.

The condition of your lobby sign is another key area. If the lettering is cracked or the colors have faded, not only does it make it more difficult for customers to find you, when they do it won't be a stellar first appearance. Having a well presented sign with crisp lettering and bold colors shows customers you care about your appearance, which will lead to more favorable first impressions.

The last component is information on the sign. It's important to make sure your brand logo and mission statements are current, if displayed. Further, by having the current hours of operation visible, customers will appreciate you took the time to inform them of your operating hours.

Ultimately, lobby signs greet your potential customers thereby giving them a first impression of your business. A well-designed sign shows customers the quality you put into your appearance and can help customers recognize your brand easily. Furthermore, a well-designed sign also leaves a better first impression and can increase foot traffic into your business.

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Topics: dimensional sign, dimensional letters, architectural signage, lobby signs

Lobby Signs installed in Flanders NJ

Posted by Gary Baron on Mon, Nov 28, 2011 @ 10:05 AM

Acrylic on acrylic with painted standoffs to match the background. Mounted to the lobby wall of the corporate headquarters. Dimensional signs are a great way to get your branding message see from the first time a client enters your offices.
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Topics: dimensional sign, dimensional letters, architectural signage, lobby sign

A sign that you maybe losing money is your lobby directory…

Posted by Gary Baron on Wed, Aug 3, 2011 @ 02:37 PM

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Topics: dimensional letters, architectural signage, lobby signs, directory, office signs

Finding your business is like looking for a needle in a haystack...

Posted by Gary Baron on Wed, Jul 27, 2011 @ 10:48 AM

Trying to find a business is sometimes like looking for a needle in a haystack. On any given street, there could be 20 restaurants. How can an individual restaurant owner make his or her establishment stand out above all others? Passing motorists only have a few seconds to make a decision about where they will choose to stop and eat, and that decision is made with their eyes. Therefore, the one thing that will make the restaurant of choice stand out is an outstanding sign.

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Topics: dimensional sign, dimensional letters, architectural signage, vehicle graphics, vehicle wraps, outdoor signage, outdoor signs, office signs

I like to see our clients smile...

Posted by Gary Baron on Tue, Jul 26, 2011 @ 08:59 AM

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Topics: dimensional sign, dimensional letters, architectural signage, branding, outdoor signage, outdoor signs

What makes a good sign?

Posted by Gary Baron on Tue, May 24, 2011 @ 04:24 PM

The Sign Center has put together a tip sheet on how to make sure you are getting a good sign, a sign that will attract clients and reinsure your existing clients that you are the company they want to work with. The Sign Center's CCCKIS model explains how to get the best out of your signs for your company.

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Topics: dimensional sign, dimensional letters, architectural signage, lobby signs, office signs, indoor signs, carved signs with gilding and digital graphics

Historical signs keeping the look going with today’s materials…

Posted by Gary Baron on Sat, Apr 30, 2011 @ 10:43 AM

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Topics: dimensional letters, architectural signage

3 things to know on wayfinding systems...

Posted by Gary Baron on Fri, Apr 29, 2011 @ 10:27 AM

Ever notice when you go to visit someone in an office there are signs directing you to where they are, that’s called wayfinding. Offices, cities, towns all use a wayfinding system to direct or help identify companies, streets or public areas.

Three things to keep in mind when starting a wayfinding system:

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Topics: dimensional letters, architectural signage, lobby signs, office signs, indoor signs

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