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Mars International adds custom signage to their new headquarters in Piscataway, NJ

Posted by Gary Baron on Tue, Jul 31, 2012 @ 03:52 PM

Mars International is a Custom Fashion Accessories Group delivers expertly crafted custom decorative hardware, jewelry, accessories, and fabrics to principal designers and luxury brand owners in the fashion industry. 

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Topics: dimensional sign, dimensional letters, architectural signage, branding

Dimensional signage adds impact

Posted by Gary Baron on Mon, Apr 30, 2012 @ 10:15 AM

If you want your business to attract attention, the exterior sign you choose needs to stand out amongst the competition.  Dimensional signs are an effective choice that literally jumps off the wall to greet your customers. They add value to your business, attract clients and increase your traffic.  While flat, two dimensional painted signs try to create the illusion of light, depth and shadow, dimensional signs deliver the real thing. Customers'  first impressions will be one of professionalism and attention to detail when encountering a unique, dimensional exterior sign.

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Topics: dimensional sign, dimensional letters, LED channel letters

Lobby signs are wayfinding tool

Posted by Gary Baron on Tue, Apr 24, 2012 @ 09:15 AM

What’s the first thing a customer or visitor feels when they arrive at your facility? In many cases, it’s probably uncertainty. If they’ve never been there before and don’t know the layout of the premises, if they’re unfamiliar with your company and services and don’t know whom to see, they're strangers in a strange land. Unless, they’re met by concise signage. You want to leave customers and clientele with a lasting first impression—but it shouldn’t be confusion

Lobby signs, wayfinding, directional signage, branding—these are all tools to identify locations, direct the flow of people, and make a visual statement about your company. Lobby signs do more than merely establish a place name. Psychologically, they endow your brand with both prominence and positioning, creating the perception of a stable company with permanence and reliability.  Elements of an effective lobby sign are as varied as their application: Lobby signs can be simple or elaborate, inspired or purely functional, yet still enhance the aesthetics of the building’s interior.

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Topics: dimensional sign, architectural signage, property managment signs, directory signs

Lobby Signs, Architectural Signs create a first impression

Posted by Gary Baron on Sat, Mar 24, 2012 @ 07:59 PM

Some are quick to overlook the psychological impact of lobby signs on the perception of a business. It is easy to do particularly for the established business. However, there is no question that lobby signs play a critical role in a client's "first impression" of a business. Imagine this...

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Topics: dimensional sign, architectural signage, branding, lobby sign

Lobby Signs / Corporate Signs / Reception Area Signs, what makes a great sign

Posted by Gary Baron on Thu, Feb 23, 2012 @ 03:51 PM

Lobby signs are crucial for any business where the customers come to you. Lobby signs are the first thing that greets a potential customer. A good sign can speak volumes about your business and increase foot traffic whereas a poorly designed sign can lead to a bad first impression, one that may cost you that client’s business.

There are many tips on having a good lobby sign. For starters, the coloring for the sign needs to represent your brand image as well as separate you from your competition. You’ll want something that stands out but also integrates your brand logo well. The size of the lettering and of the actual sign is also pivotal components. This means you'll want lettering large enough to read and a sign that fits your space appropriately. The style of the lettering is also crucial, as you want to be able to make sure customers are able to read your sign from a good distance.

Location is another essential component. You want your sign to be visible from a distance, that way customers can find your business. Having a sign in a poor location makes it hard for customers to find you and this in turn can turn them away from your business.

The condition of your lobby sign is another key area. If the lettering is cracked or the colors have faded, not only does it make it more difficult for customers to find you, when they do it won't be a stellar first appearance. Having a well presented sign with crisp lettering and bold colors shows customers you care about your appearance, which will lead to more favorable first impressions.

The last component is information on the sign. It's important to make sure your brand logo and mission statements are current, if displayed. Further, by having the current hours of operation visible, customers will appreciate you took the time to inform them of your operating hours.

Ultimately, lobby signs greet your potential customers thereby giving them a first impression of your business. A well-designed sign shows customers the quality you put into your appearance and can help customers recognize your brand easily. Furthermore, a well-designed sign also leaves a better first impression and can increase foot traffic into your business.

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Topics: dimensional sign, dimensional letters, architectural signage, lobby signs

Retail Signs, Point of Purchase Signs, get your customers' attention

Posted by Gary Baron on Thu, Feb 16, 2012 @ 11:08 AM

Point of purchase signage, also called POP, is one of the leading marketing tools that any retail seller can utilize. It is paramount to maximize this marketing medium to boost traffic and revenue. It makes sense to advertise right where customers are and point of purchase signs do just that.

The main advantages of using signs are:
  1. An affordable way that gives a quick return on the investment.
  2. POP signs add an increase in ascetics of the store.
  3. By directing customers to their needs and showing promotions, sales increase.
  4. An affordable way to increase impulse buying.
  5. Branding is easily accomplished on-site in a cost-effective way.

Higher margin products can receive increased attention with point of purchase signage. Using color and graphics on signs and displaying them near products that are higher cost will draw customers to those areas. This increases their exposure and leads to more sales. An impulse buy is much easier to accomplish using the signage as a marketing technique.

Retail signage, besides increasing impulse purchases, also establishes brand awareness. Creative and effective store signs will brand a store, even if it is not part of a franchise or big chain. It is more important in a small business to develop brand awareness that does not have the advantage of nationwide recognition. One of the simplest and inexpensive ways is through point of purchase signage. Consulting with a firm that provides these signs is a good first step in taking advantage of these advertising benefits.

Reasons to use POP signage are:
  1. Boosts storefront traffic as displays increase walk-ins.
  2. Signs with eye-catching designs will attract traffic.
  3. To draw attention to sales and specials to increase revenue.
  4. Longevity because point of purchase displays last long and can be re-used for long periods of time.
Retail signs are an invaluable tool not to be overlooked. So much is concentrated today on technology that the tried and true methods are often forgotten. Marketing and branding as well as catching and holding a customer's attention, in a cost-effective way, make point of purchase signage an absolute in retail stores. Consult with a signage company that is knowledgeable in this area that can advise on the best colors and graphics. Plan advertising campaigns, sales and specials with the company so the signage needed is ready for display at the proper times. Having a handle on a simple marketing campaign integrating POP signs will lead to higher traffic, more impulse buying, increased brand awareness, and increased sales. Make durable, flexible, well-designed signage a part of the campaign and see immediate results.

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Topics: dimensional sign, branding, point of purchase graphics, retail graphics

Dimensional Signs can add value to your company's image

Posted by Gary Baron on Fri, Jan 20, 2012 @ 01:11 PM

When you’re trying to get your company sign to really stand out and make an impact what are your options? Plain signs just blend in to the sameness and don't reach out and touch your customer. Using a sign that’s too tall can be confusing; some passers-by could even miss the sign altogether. A sign with a striking image is nice but if people are too caught up with the picture they could miss your sign.

One exciting option you should consider is dimensional signage. Dimensional signage are signs with a background and a foreground; sometimes with just elevated letterings; sometimes with a whole open layout. Dimensional signs add that three-dimensional bit of pop your businesses sign is lacking.

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Topics: dimensional sign, architectural signage, lobby signs, lobby sign, office signs

Lobby Signs installed in Flanders NJ

Posted by Gary Baron on Mon, Nov 28, 2011 @ 10:05 AM

Acrylic on acrylic with painted standoffs to match the background. Mounted to the lobby wall of the corporate headquarters. Dimensional signs are a great way to get your branding message see from the first time a client enters your offices.
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Topics: dimensional sign, dimensional letters, architectural signage, lobby sign

My company logo usage...can it improve my visibility?

Posted by Gary Baron on Mon, Aug 8, 2011 @ 09:46 AM

I know there are numerous companies out there that are wondering if company logo usage can improve their visibility.

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Topics: dimensional sign, architectural signage, vehicle wraps, branding, outdoor signage, office signs, billboard on wheels, wayfinding signs

Finding your business is like looking for a needle in a haystack...

Posted by Gary Baron on Wed, Jul 27, 2011 @ 10:48 AM

Trying to find a business is sometimes like looking for a needle in a haystack. On any given street, there could be 20 restaurants. How can an individual restaurant owner make his or her establishment stand out above all others? Passing motorists only have a few seconds to make a decision about where they will choose to stop and eat, and that decision is made with their eyes. Therefore, the one thing that will make the restaurant of choice stand out is an outstanding sign.

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Topics: dimensional sign, dimensional letters, architectural signage, vehicle graphics, vehicle wraps, outdoor signage, outdoor signs, office signs

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