I know there are numerous companies out 
there that are wondering if company logo usage can improve their visibility.
I say it can.
The visibility of the company's logo is the most important marketing strategy for any company because that logo is what represents the company and conveys a message to the customers. Through the usage of a logo, any company can boost visibility and increase customer traffic and loyalty.
A company's logo is the centerpiece of its image and the first point of contact with the company and the customer. And since that point of contact is only for a few brief seconds, it is important that the logo stands out for the customer. This logo will define a company and make it distinct from all others. It should also be memorable to the customer so they remember it long after they have seen it. And when the company logo usage is effective, small businesses can garner enough visibility to make them look like a big business, this is called branding your business.
Since a logo is derived from the meaning and usefulness of the company it represents, the customer loyalty will grow as the visibility of that logo expands. If the company logo usage is not highly visible to the customers, then there is the potential for the company to lose credibility with the customers. After all, customers do not trust a company when they have not seen the logo and thus have no idea what the company can offer them.
As a consumer, I am constantly bombarded by logos all the time. But it is the logos that I recognize. So in my opinion, immediate recognition of a company logo is what is important if a company wants to attract new customers and keep the customers loyal
However, the only way to do that is to make sure that customers are seeing the logo. It is the logo that is helping to establish the company with the customer and not necessarily sell a product. So company logo usage has the potential to create a positive identity for any business and convey the company's message to the customer. This in turn will increase the flow of traffic to a company and keep the customers loyal.
