We all know that your business will rise and fall on the strength of the product or service you offer. But what about the way in which your hold your business out to potential or existing clients? Does that really matter? Simply put, yes!
Your business signs, outdoor signs, lobby signs, office signs are a visual representation of the personality and vitality of your business. Indeed, your business signs, outdoor signs, lobby signs, office signs "brand" your business and often become the centerpiece of visual communication to potential or existing clients. For any skeptics, consider this...
The Physical Location of Your Business
Your business signs, outdoor signs, lobby signs, office signs act as the first line of communication to potential or existing clients when they visit the physical location of your business. Imagine you find yourself in a seaside town for a weekend getaway with your loved one. The town is filled with mom and pop taffy shops. You pass a taffy shop with a sign in basic white letters that states, "TAFFY". You pass another shop with adorable caricatures of Mom and Pop and with words creatively styled "MOM AND POP'S TAFFY EST. 1956". You have fifteen minutes to pick up some taffy for some friends back home. Which shop will you pick?
The Virtual Location of Your Business
Your business signs, outdoor signs, lobby signs, office signs act as the first line of communication to potential or existing clients when they visit the virtual location of your business online. Skilled web developers will use your business signs as the visual centerpiece of the website for your business. Times are changing and you know that potential and existing customers will visit your website as much or more than they will visit your physical location. So, the rewards of your striking business signs are greater than ever because your signs are published for the world to view online. Of course, the flip side is the risks to your business are greater than ever if your outdated business signs are published for the world to view online.
The bottom line - do not take for granted the affect of your business signs, outdoor signs, lobby signs, office signs on the perception of your potential and existing clients. They may have fifteen minutes or less to visit your business either in person or online. Pull them in!
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Topics:
branding,
outdoor signage,
outdoor signs,
indoor signs
Have you ever experienced this common scenario? You are visiting someone at the hospital. You know their room number but you are unfamiliar with the building because you've never been there. The outside of the building is properly marked and you have found the parking garage with little to no problems. Once out of the car, you can't see any directional signs anywhere. You think to yourself this may just be a problem in the garage.
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Topics:
directory,
lobby sign,
wayfinding systems,
indoor signs,
wayfinding signs
Although ADA signs are required by law, they are no longer required to have a standardized, uniformed appearance. The font style, color, shape and the material the sign is created on can all be customized. Before modificati
on can begin, understand and follow the requirements.
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Topics:
architectural signage,
ada,
office signs,
indoor signs,
Americans With Disabilities Act signage
Can a sign improve your business' bottom line? The answer is an unequivocal yes. Surveys indicate the average consumer views thousands of advertisements every day, many of them signs. And the reason there are so many billboards, banners, scrolling digital boards and standard signs is because they work.
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Topics:
dimensional sign,
architectural signage,
lobby signs,
vehicle graphics,
branding,
directory,
indoor signs,
wayfinding signs,
signs,
carved signs with gilding and digital graphics
Do directory signs point to better customer service? Good question. If anyone answers no to it, they are dead wrong!
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Topics:
architectural signage,
lobby signs,
directory,
wayfinding systems,
office signs,
indoor signs,
wayfinding signs
Determining where to go can be a challenge for anyone visiting a new location, however this can be detrimental when they are visiting your business. Whether a small business or large facility, wayfinding signs can make the difference between a positive experience or wanting to just leave.
First called "Wayfinding" in the 1960's, this process has become an important part of both place-making and urban planning. Wayfinding improves circulation and directs visitor dollars where they have the most impact. Retail environments thrive when wayfinding signs are used to help visitors easily find their way. Districts become popular destinations when a brand-supportive wayfinding system marks a clear path for visitors.
Wayfinding signage when properly displayed, provides visual and verbal cues to help people navigate throughout your location. Wayfinding signs are often designed to match a specific local by including aesthetically pleasing and matching color schemes or themes to present a unified appearance.
There are several questions to keep in mind when developing a wayfinding plan for your organization. He are some questions to ask when developing the overall plan.
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Topics:
architectural signage,
directory,
wayfinding systems,
indoor signs,
wayfinding signs
What does your company’s lobby signage say about it? Does it capture the image of your brand; does it coordinate with the look and feel of the building? Lobby signage, when used correctly, adds value to your business, increasing traffic and new clients for your organization. When used incorrectly, it can detract not only from your brand, but can steer customers in the wrong direction.
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Topics:
architectural signage,
lobby signs,
office signs,
indoor signs
The Sign Center has put together a tip sheet on how to make sure you are getting a good sign, a sign that will attract clients and reinsure your existing clients that you are the company they want to work with. The Sign Center's CCCKIS model explains how to get the best out of your signs for your company.
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Topics:
dimensional sign,
dimensional letters,
architectural signage,
lobby signs,
office signs,
indoor signs,
carved signs with gilding and digital graphics
Wall wraps are a sophisticated vehicle to add a message for your potential and existing client when they enter your business. It gives them a message and feeling of warmth and the thought that your company is the place they want to do business with.
We can print any message of visual in vivid color and work with your architect to maximize your branding program.
Topics:
architectural signage,
lobby signs,
office signs,
indoor signs,
wall murals,
murals
