We all know that your business will rise and fall on the strength of the product or service you offer. But what about the way in which your hold your business out to potential or existing clients? Does that really matter? Simply put, yes!
Your business signs, outdoor signs, lobby signs, office signs are a visual representation of the personality and vitality of your business. Indeed, your business signs, outdoor signs, lobby signs, office signs "brand" your business and often become the centerpiece of visual communication to potential or existing clients. For any skeptics, consider this...
The Physical Location of Your Business
Your business signs, outdoor signs, lobby signs, office signs act as the first line of communication to potential or existing clients when they visit the physical location of your business. Imagine you find yourself in a seaside town for a weekend getaway with your loved one. The town is filled with mom and pop taffy shops. You pass a taffy shop with a sign in basic white letters that states, "TAFFY". You pass another shop with adorable caricatures of Mom and Pop and with words creatively styled "MOM AND POP'S TAFFY EST. 1956". You have fifteen minutes to pick up some taffy for some friends back home. Which shop will you pick?
The Virtual Location of Your Business
Your business signs, outdoor signs, lobby signs, office signs act as the first line of communication to potential or existing clients when they visit the virtual location of your business online. Skilled web developers will use your business signs as the visual centerpiece of the website for your business. Times are changing and you know that potential and existing customers will visit your website as much or more than they will visit your physical location. So, the rewards of your striking business signs are greater than ever because your signs are published for the world to view online. Of course, the flip side is the risks to your business are greater than ever if your outdated business signs are published for the world to view online.
The bottom line - do not take for granted the affect of your business signs, outdoor signs, lobby signs, office signs on the perception of your potential and existing clients. They may have fifteen minutes or less to visit your business either in person or online. Pull them in!
