Brain researchers have definitive proof that working together in teams and collaborating onprojects actually makes us smarter asa species. The very act of solving problems, coming up with newideas and facing challenges causes our brains to grow. What all this science means is we should seek out ways to partner with others because we are better working together than we are apart.
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When it comes to getting the most out of your signage budget, all the steps in our guide are important. But perhaps the number one step you can take to maximize your budget, develop useful signs and build long term brand consistence is to develop a partnership with a reputable sign company.
Too often, businesses look at their vendors as simply suppliers. You order a product. The vendor delivers it. Done. This may work for your office supplies, but leaves something to be desired for your signage. A partnership means you work together to achieve success.
Let's explore how to get the most out of this valuable partnership. You can also see the ebook for more information or to start building a partnership with The Sign Center.
Trend Setters and Thought Leaders
A thought leaders is someone you turn to for the latest ideas in an industry. It's someone who keeps up with the latest news and ideas in a specific industry. The sign company you choose should be a thought leader in the sign industry.
As you choose a partner, ask about the industry.
How do most people lose weight? They don't will it to happen and hope for the best. Successful weight loss comes after you develop and stick to a plan of diet and exercise.
Getting the most out of your signage budget is similar. You have to develop and stick to a facility signage plan that takes into account all the aspects of great signage and helps eliminate the problems you most often encounter with your signs.
To get started writing a plan, it's helpful to understand why you need a plan in the first place and the key questions to answer.
Why a Master Plan?
A master plan might sound a little sinister, like something a criminal mastermind would cook up in the lab. But if you think about it, the master plan is what helps the criminal mastermind achieve his ultimate aims.
With a plan in place, everyone knows what to do, what to expect and they will be less likely to cause problems and delays. It also helps when someone steps outside of the guidelines. You can look back at the plan, revisit the guidelines and make corrections.
Without a plan, you will experience some of the classic problems with maintaining consistent facility signage — new management looking for a "change," a vendor who doesn't stick to guidelines, or urgent situations trumping the guidelines.
Building the Plan
You can begin to build your master facility signage plan by connecting with your marketing or advertising departments. These departments often build corporate brand guidelines that govern things like letterhead, business cards and even email signatures. These guidelines should govern your signs as well.
Then, you want to ask some key questions.