When it comes to getting the most out of your signage budget, all the steps in our guide are important. But perhaps the number one step you can take to maximize your budget, develop useful signs and build long term brand consistence is to develop a partnership with a reputable sign company.
Too often, businesses look at their vendors as simply suppliers. You order a product. The vendor delivers it. Done. This may work for your office supplies, but leaves something to be desired for your signage. A partnership means you work together to achieve success.
Let's explore how to get the most out of this valuable partnership. You can also see the ebook for more information or to start building a partnership with The Sign Center.
Trend Setters and Thought Leaders
A thought leaders is someone you turn to for the latest ideas in an industry. It's someone who keeps up with the latest news and ideas in a specific industry. The sign company you choose should be a thought leader in the sign industry.
As you choose a partner, ask about the industry.
- Do they seem knowledgable?
- Do you learn new information from them?
- Do they keep abreast of new technology and cost-saving materials and processes?
- Are they forward thinking in terms of providing educational materials around signage?
To get the most out of your signage budget, you want a sign partner who stays ahead of the industry and helps lead it, not a company that lags behind.
Building Trust
A true partner seeks to build trust with you. A sign company can demonstrate trust in several ways. First and foremost, they will stick to your master signage plan. This shows respect for the work you have done to create guidelines for your signage.
Secondly, the sign company will be open about their business including their cost structure, the materials they use and their methods for staying informed about sign rules and regulations. You should also find out how they address errors in signage and work to correct problems.
Professional and Capable
A sign company vendor will interact with several layers of your company. They will work with maintenance professionals to inspect, review and install signage. They will also work with senior level management reviewing brand guidelines, signage proposals and regulatory information.
The sign company you work with will be able to interact with all these groups in a professional manner addressing the specific needs and concerns of each of these groups with the aim of implementing the best signage for your facility possible.
Regular Reviews
Signage is a job that's never done. Your facility signage needs change all the time. Different regulatory bodies mandate new guidelines on a regular basis. And business often grow, move or make changes that require new signs or make current signs obsolete.
A signage company acting as a partner should regularly review your signage with you. They will have the ability and vision to assess your signage from several angles including whether or not signs fit into your master plan, serve a useful purpose and meet all regulations.
Getting the most out of your signage budget takes a plan and takes a partner who can invest in your long term facility success. See our ebook for a step by step guide to maximizing your budget and see how The Sign Center can become your partner.
