With the rapid expansion of internet shopping taking over the market, brick-and-mortar retailers seem to continue to struggle to drive sales. Despite these trends, malls are growing in size and stores are constructing flagship outlets throughout the region. The use of light and transparency is popular in many new retail stores. This is because research shows that shoppers are attracted to spaces with illuminated signs and graphics along with bright lighting they can easily see into. This has sparked a paradigm shift in fixtures and displays designed to entice consumer dollars.
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