Some are quick to overlook the psychological impact of lobby signs on the perception of a business. It is easy to do particularly for the established business. However, there is no question that lobby signs play a critical role in a client's "first impression" of a business. Imagine this...
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When you’re trying to get your company sign to really stand out and make an impact what are your options? Plain signs just blend in to the sameness and don't reach out and touch your customer. Using a sign that’s too tall can be confusing; some passers-by could even miss the sign altogether. A sign with a striking image is nice but if people are too caught up with the picture they could miss your sign.
One exciting option you should consider is dimensional signage. Dimensional signage are signs with a background and a foreground; sometimes with just elevated letterings; sometimes with a whole open layout. Dimensional signs add that three-dimensional bit of pop your businesses sign is lacking.
Lobby signs are the first impression a client has of your business. A sign that looks professional and is aesthetically pleasing can impart a lasting positive response.
Have you ever experienced this common scenario? You are visiting someone at the hospital. You know their room number but you are unfamiliar with the building because you've never been there. The outside of the building is properly marked and you have found the parking garage with little to no problems. Once out of the car, you can't see any directional signs anywhere. You think to yourself this may just be a problem in the garage.