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The MONDO building chooses The Sign Center to extend their branding to their signage

Posted by Gary Baron on Mon, Dec 16, 2013 @ 06:28 PM

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Topics: lighted signs, illuminated signs, LED channel letters, LED lighted signs

Commercial Signage: Lighted signs, carved signs, what's the right sign?

Posted by Gary Baron on Fri, Jun 1, 2012 @ 03:01 PM

Whether you're starting your own business from scratch, opening a local franchise or managing the new location of a major corporation, there's one concern that every single business share.

Making sure people know where you are and who are are.

Regardless of your size or brand, there's one solution to that problem for everyone...signage.

However, the question of what kind of sign works best for you and your brand is where the differences emerge. Different types of signs provide different values and levels of branding.

Let's take a look at some of the options available in commercial signage to determine what works best for your business:

Lighted Signs - When you want your message to really stand out from the crowd, especially once the sun goes down, you'll want to look into lighted signs. These signs attract the eye and get passers-by to focus on your business.

Anyone looking specifically for your logo won't be able to miss it and those traveling by won't be able to help but notice it.

Neon is a mainstay of the lighted sign world but LED is also an extremely viable option, one that has changed the landscape of lighted signs. It may be worth the investment given the opportunities LED presents to making your business stand out from the crowd.

Carved Signs - If you're located near a street or want to give you signage some depth, a carved sign may work best for you. A quality carved sign showcases attention to detail and craftsmanship, qualities that you want people to associate with your brand and business.

Carved signs are often gilded, sandblasted, painted with vinyl graphics or lighted and any good sign company can provide these services to make your brand pop as potential customers drive by.

With carved signs, it's important to make sure the substrates are designed not to warp. That would allow paint to crack, which could lead to peeling.

Painted Signs - If you want to give your brand or business a real hand-crafted or personal touch, how about a painted sign. There's an attention to detail that comes across in a painted sign that customers truly appreciate.

Signs can be strictly paint or include vinyl graphics, painted graphics or even digital graphics.

Monument Signs
- Is your business inside a plaza or shopping center. Stand out from the crowd with this elegant option that creates immediate brand awareness and provides an air of professionalism perfect for any office or company.

Quality monument signs are made from weather-resistant material that withstands climate changes and remains as-is for years. A well-crafted sign should stand the test of time.

Dimensional Signs - Does every business around you have the same-old lettering and font on their signs? Stand out with dimensional letters and signs that make your logo and company name instantly eye-catching.

There's little to limit what kind of dimensional look you want. Various metal and acrylics are available and you can choose between flush-mounted or stud-mounted options to see which one works best for you.

Framed Aluminum Signs - Need a sign that really pops but don't have a budget to go nuts with? Then you might want to try a framed aluminum sign. Put your company info on an aluminum sheet with graphics, surrounded by angle aluminum framing and all of a sudden you've got a great sign that will stand the test of time without costing you an arm and a leg.

There are quite a few more options out there for you so I suggest you check out a quality sign company near you to find out what they can do to help your shout your branding and message to the rooftops!

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Topics: carved signs, lighted signs, signs, back lighted LED letters, painted signs

How to Grow Your Business Using Branding

Posted by Gary Baron on Thu, Jan 5, 2012 @ 11:32 AM

One of the key axioms of business is this simple statement: Consumers won’t recall what they can’t see. In today’s hyper-visual environment, shoppers are bombarded with thousands of branding images – signs, logos, bumper stickers, online ads, banners, billboards – urging them to choose this product or that service. Some might ask why a company should spend money on branding when there is so much competitive clutter to cut through. The answer is quite simple: because branding works! Studies show that there is more brand loyalty today among the consuming audience than ever before. That loyalty translates directly to your bottom line success.

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Topics: branding, lighted signs, illuminated signs

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