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Customers' attention spans are short. What is more, you have a lot of competition for their attention. Effective signage makes the difference between making a sale and having a missed opportunity. Whether you run a small boutique or a large chain store, how you communicate with customers through signage significantly impacts their interactions with your brand. What does it take to have this experience result in sales? Our team has compiled some essential retail signage do's and don'ts to keep in mind.

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If you own a business, you know that windowpanes are a great place to advertise. It just makes sense to take advantage of these areas for your marketing campaigns. You can pique interest in your services or products and let shoppers know what they will find inside your storefront by using custom vinyl window and door lettering. North Jersey offices and storefronts also use these vinyl graphics for wayfinding purposes when it is confusing where consumers should enter. Read on to learn more about how vinyl lettering from The Sign Center can benefit your enterprise!

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