Hall's Garden Center of Berkeley Heights has chosen The Sign Center to create their vehicle and building graphics. The vehicle graphics and building sign mirror the garden center's cohesive graphics message, brings a new presence into the community, and draws customers to the center with simple marketing messages. A Strong Brand Message
Hall's Garden Center has a simple logo with clean graphics and the outline of a gingko biloba leaf. The beautiful, simple graphic has a presence on their website, mobile site and printed materials. Now the message extends to the delivery and service vehicles the garden center uses as well.
Each step a business takes to make a brand message consistent throughout the customer experience strengthens the brand. For example, a customer who visits Hall's website first can easily recognize the garden center when visiting for the first time because the graphics look exactly the same. Customers know they have come to the right place.
Enhancing Community Presence
Hall's Garden Center offers many services that take their vehicles into the community. This includes their florist department, delivery, design and build services, and "helping hand" service to assist customers building and assembling their purchases.
When the garden center's vehicles go out into the community to provide these services, their vehicle graphics enhance their presence and show the garden center as an active part of a neighborhood. Potential customers will see Hall's as a service that exists beyond just a nursery or shopping destination.
Marketing Made Easy
Businesses are always on the lookout for new marketing opportunities. Vehicle graphics provide a quick, easy and simply way to extend a marketing campaign.
The vehicle wrap we completed for Hall's Garden Center includes the basic information any potential customer would need to know about a business:
- The name and logo;
- A phone number for the business;
- The business address;
- And website addresses for both the garden center and the florist service.
Potential customers who see the vehicles learn everything they need to know about the garden center and can immediately take action to interact with the business either by calling the center or using their mobile device to visit the website.
The benefit of this sort of marketing is that it fits under the inbound marketing umbrella. It doesn't bug potential customers with unsolicited messages. Vehicles simply go about their business attracting attention from customers looking for a garden service.
Hall's Garden Center has built up their brand, developed a community presence and enhanced their marketing campaign through a partnership with The Sign Center. How can we help you achieve your business goals?
