The first thing the public sees of your company is your sign. It's a visual representation of what you do and how you do business. However, it's likely you spend relatively little time actually thinking about your sign. You know it's important, but with the many competing priorities for your attention and your budget, developing effective signage and signage plan guidelines is likely not high on your list.
However, your signs and helping you maximize your signage budget is our top priority. We have laid the groundwork for you with a five-step guide designed to help you determine your needs, get the most out of your budget, strengthen your brand through signage, and develop clear and consistent signage plan guidelines.
Step 1: Long-Term Brand Consistency
As you present your brand to your client, you want it to remain consistent across your materials including everything from email signatures to letterhead. Your signage must also work as an extension of your brand consistency. Developing signage plan guidelines and anticipating scenarios that could disrupt those guidelines will better prepare you to stick to brand when it comes to signage.
Step 2: Developing Useful and Intuitive Signage
A sign informs, directs and identifies. If it doesn't do these things well, then it isn't living up to its obligations. Effective signage ensures all signs remain useful for a variety of audiences and allow the intended audience to read the sign intuitively.
Step 3: Getting Started
Step 1 and 2 help you set goals for your signage. Step 3 gets you started developing your master signage plan guidelines. Having a plan will help you stick to a plan. You begin to develop the plan by walking through a checklist of the elements of a facility signage plan. If you answer no to any of the questions, you need a better plan.
Step 4: Make Your Job Easier
Don't we all want to make our jobs easier? When it comes to effective signage, you can make your job easier by working with a reputable sign company. The benefits include faster inspection times, strict adherence to compliance regulations, and more cost effective signage.
Step 5: Build a Partnership
You have set goals for your signage and developed a signage plan and now it's time to get signs made. Continue your commitment to your signage and look for a partner who can help you execute your plan fully and with fidelity. At this stage, many companies simply look for a vendor that can deliver a product. A partner becomes invested in your success and works to help you achieve your goals. Whereas a vendor simply creates a product and collects payment.
Your signs should matter in your overall approach to helping your business succeed. Get the most out of your signage budget by following this five step guide. Better signs can help you be a better business.
If you would like a free copy of our 5 step guide: How to get the most out of your signage budget just click the button below.
