We have built a solid reputation designing, producing, and installing financial firm lobby signs and similar custom signs made to impress for new offices in Roseland, NJ. When Slowinski Atkins, LLP - NJ set up its office at 101 Eisenhower Parkway in Suite 110, the client requested our assistance with signage to welcome visitors. Our team suggested a fully customized lobby sign with an accompanying window graphic.
Creating Custom Signs for New Offices That Leave a Lasting Impression
There are several key factors to consider when outfitting a new office setting with signage products. We have narrowed them down to four key design options.
- Reflect your brand identity. Custom signs should align with your brand's visual identity, including colors, fonts, and logos. Consistency in branding helps reinforce your company's image and creates a cohesive look, which is particularly important when working out of several branches around Roseland and beyond.
- Choose high-quality materials. Opt for premium materials that reflect the quality and professionalism of your business. Consider materials like acrylic, metal, glass, or composites, depending on the style you want to achieve. Lobby signs are the first visual interaction a prospective customer has with your brand.
- Incorporate your logo whenever possible. Your logo is an essential element of the brand identity. Make sure it is prominently featured in your custom signs, whether on the main signboard or as a separate logo plaque.
- Use attractive typography. Select a font style that complements the brand and is easily readable from a distance. A well-designed, legible font can enhance the overall aesthetics of any custom signs. That said, interior signage is a place for designs that are more ornate than what you might have selected for the building's facade.
Combining a Frosted Acrylic Lobby Sign with Imprinted Frosted Door Glass Graphics
The client requested understated elegance. It is a powerful advertising tool that captures the attention of passersby. We began with a clear acrylic board that we treated with a frosted acrylic overlay. Next, we added black dimensional graphics for the lettering. Our installers mounted the product with aluminum standoffs. For the door, our technicians measured and cut frosted acrylic that leaves a quarter of untreated space on the top and bottom. The other two quarters are suitable for repeating the lobby sign's look.
Looking Ahead to Future Signage Options for a New Office Interior
What are some additional signage solutions to add after the initial signage components? Some clients love illuminated signs. They incorporate illumination in the characters, which adds more depth to a wall. We achieve this look through LED backlighting or halo lighting, which adds a touch of sophistication and ensures visibility even in low-light environments.
Besides that, there is also dimensional signage that heightens the sense of depth and visual interest. We recommend raised letters, 3D logos, or layered elements that make your signs stand out. If you are still determining what signage setup is suited for your office's interior, discuss your thoughts with our specialists. We routinely assist clients with custom signs made to impress for new offices in Roseland, NJ. We also work with established offices that undergo renovation or rebranding. Call us today to schedule a design consultation!
