Today is the last installment in our series of signage solutions for Summit Health. We will focus on indoor wayfinding signs in Clifton, NJ. You will remember that we previously discussed outdoor banners and directory signs. Take a look at the products this client selected for the task!
Indoor Wayfinding Signs Reduce Patient Stress
Arriving at a large medical facility for the first time can be an overwhelming experience. Even if a patient asks for help with finding a particular department or room, the directions given by a friendly staff member will quickly turn into confusion when there are multiple corridor intersections. For this reason, the client asked us to design, produce, and install the types of signs that could put Clifton, NJ patients at ease.
Hospital Wayfinding Signs Benefit Patients and Staff Members
Our graphic artist determined that protecting the integrity of the facility’s overall signage presentation would be best served with black print on white panel signage. Our technicians suggested producing signs that could be ceiling mounted because it would allow for easy display even if there is a lot of foot traffic in any area.
In response, we put together patient numbers that clearly label the different curtained cubicles in the primary treatment area. Another critical element for directional wayfinding is the display of exit signs. After treatment, patients need to exit to the waiting room. Signage frees up personnel, who no longer have to accompany patients to the location. We used arrows to make it clear where patients should go.
Besides these signs, we used similar directional signage to identify registration desks or the various departments. By making it clear from the start where patients begin their wellness journey, the facility not only reduces stress for them but also succeeds in minimizing missed appointments or patients arriving late.
Invest in Directional Wayfinding to Prevent Future Signage Mismatches
It is tempting to throw open your doors with a minimum of interior wayfinding signs in place. However, taking this approach can result in problems as foot traffic at your location increases. A good example is a daycare or clinic that is new to the area. By failing to plan for future growth, you may find yourself making up signs on the computer to help guide the foot traffic that now threatens to overwhelm you.
These printed signs lack the professional look and feel of custom-made directional signs. Besides that, they typically do not offer the same opportunities for brand building and advertising as custom signage. Our team can assist you with determining if you are still missing some
indoor wayfinding signs in Clifton, NJ, or the surrounding areas. If you are still in the build-out phase with your venue, we can help you identify hotspots where directional signs will significantly affect how visitors interact with your brand.
Call us today to schedule a design appointment!
