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Vehicle Graphics in New Jersey Effectively Advertise Summit Health

Posted by Gary Baron on Mon, Jan 30, 2023 @ 02:32 PM

The Sign Center has done a lot of work for Summit Health. Examples include banners, hospital directories, and wayfinding signs in Clifton; building signage and office signs in Bridgewater Township; and custom sign design in Montclair. This time, the client requested sleek vehicle graphics in New Jersey that would impress with a minimalist edge. 

Vehicle Graphics in New Jersey Effectively Advertise Summit Health

Minimalism in Custom Vinyl Graphics for Cars, Trucks, or Vans? Yes!

You already know that our shop does excellent full and partial vehicle wraps. However, there is now a new design style that local businesses embrace: minimalism. These may be custom car decals, die-cut letters, or any combination thereof. It is interesting to note that these custom graphics focus on the color palette and fonts. 

vehicle graphics in new jersey

Summit Health Steps Away from Vehicle Wraps in Favor of Custom Vinyl Graphics

We focused on the red and blue brand colors for this client. They display prominently on the doors, hood, and trunk. Because the company is already a household name and well-known for its services, there was no need to add a menu of services. Besides that, with so many offices around the state, would-be patients can select one that is closest to them. Therefore, there is no need to include contact details. 

Custom vinyl graphics

The resulting graphics product is brand-centric, puts the healthcare provider front of mind, and may even remind customers that it is time to set up an appointment. This is one of the advantages that a minimalist design provides. 

Vehicle wraps

If Your Business Does Not Use Vehicle Graphics in New Jersey, You are Missing Out

Our shop likes to use 3M vinyl because it is a high-quality product that ensures the longevity of the graphics and wraps we install. The manufacturer has been conducting research on the effectiveness of vehicle graphics, and you may be surprised by what 3M learned. 

  1. Out-of-home advertising. Because your company is now competing with advertising online and on the streets, vehicle graphics are considered among the “most effective and efficient methods” to build brand awareness and get more eyeballs to notice your company.
  2. Return on investment. The success or failure of an ad campaign is measured in cost per thousand impressions. When compared to online ads, vehicle wraps cost $0.15 per thousand impressions. If you rely on online ads, you spend $21 for the same number of eyeballs. 
  3. Get consumer attention. Online ads face obstacles. Ad blockers may prevent your ads from being seen. However, studies have shown that your customers spend 20 hours each week in their cars. They see your advertisement, and there is no ad blocker to prevent your brand from being seen.

Vehicle letters

If you still need assistance with your vehicle graphics design, discuss your thoughts with our graphic artist. We routinely handle the design, fabrication, and installation of vehicle wraps, decals, letters, and similar products in-house. Call us today to request a quote!



Topics: Vehicle Vinyl lettering North Jersey, Vehicle Graphics in New Jersey

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