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Lobby signs are the first impression a client has of your business. A sign that looks professional and is aesthetically pleasing can impart a lasting positive response.

Branding standards can move your businesses' bottom line

Happy Holidays to Everyone!

Although ADA signs are required by law, they are no longer required to have a standardized, uniformed appearance.  The font style, color, shape and the material the sign is created on can all be customized.  Before modificati on can begin, understand and follow the requirements.

1. Signage can bring in hundreds of new clients, but if that signage does not grab the attention of those possible clients then purchasing the advertising space goes right down the drain. Choosing the correct LED signs will lead to a large boost in business.
   
   
2. The first thing to consider with this type of signage is distance. Do you want to put the sign by the road where drivers will pass by it? Will they be going too fast to even see it? Signage might not be best on the highway if drivers are traveling at a fast speed. The rule of thumb for LED signs is that every inch equates to ten feet so a three inch letter is seen from thirty feet away. You want potential clients to be able to quickly read the sign, comprehend the message and not drive off of the road while seeing the sign.
   
   
3. Reading the sign is also of utmost importance. LED signage can be used in both outdoor and indoor areas, but the most important part of the location is exactly what the sign SAYS. How many rows and letters will effectively target the audience? LED signs usually best allow a height of eight pixels and a width of six pixels for every line of text. Some use the Pixel Matrix of multiplying the number of pixels vertically by the number of pixels horizontally to create the best viewable signage.
   
   
4. The third thing to consider is color. You want the sign to stand out, but you also don't want it to take over a client's eyes. The best thing people can do with LED signs is use the company branding and colors to attract the clients whether driving or walking.
   
   
5. Resolution is the next thing to consider with LED signs. The degree of sharpness and clarity will give a direct result to clients streaming in the door. You want them to fully understand the signage and know why they are coming in the store. This can mean a high cost if there is too much focus on the resolution, but the business should be fine just watching the height, text and color of the overall LED sign.
   
   After considering all that you want your sign to say and do, figuring out if you want it inside or outside is best. Most LED signs are best used outside to attract clients. If a sign needs to be seen from the street sometimes even an outdoor sign is used for best exposure. Outdoor signs are weatherproof and do not fade. Indoor signs can usually be seen in commercial lighting, but not strong enough for the outdoors.
   
   Overall LED signs are used to drive customers in to the business. People love color and text that seems to draw them into the realm of new adventure. Your LED sign can do just this if all of these tips are followed. Get ready for the in your business!

I know there are numerous companies out there that are wondering if company logo usage can improve their visibility.

I’m sure there are some business people who have come across the word branding standards in their business careers, and I’m equally sure there are even more out there who have no idea what it is.

In today's market, consumers are bombarded by images and sounds advertising many products.  With attention spans at an all time low, it is crucial for any business or individual selling a product to grab the attention of any possible customer.  By using dynamic, carved signs, one can not only draw in business off the street, but can place the idea of the product in the consumer's mind.

Recognizable from far off, popular brand names like Old Navy or Coca-Cola can draw in heavy foot traffic from the use of their logo on a well placed sign or billboard.  In the same respect, a business owner, either situated in the big city or small town, can increase interest in their store by using a unique, carved sign.

The craftsmanship in carved signs shows that your business has a strong, lasting work ethic behind it.  Not only does the sign instill your product or service in the mind of the consumer, but it serves as a quaint landmark in a shopping district, or adds to the charm of a quiet block.  As a business owner, you can develop a bright colorful logo to fit with the modern pace of society driven by the technological world, or you can fall back to a more reliable, classy medium for your sign. 

Carved signs take us back to the peaceful days when strong values floated on the breezes that caused the familiar carved signs on main street to swing on their hinges.  While a large beer billboard may loom over a dirty expressway, carved signs will always be a traditional staple in shopping districts all over the world, waving customers in.