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5 Things to Consider While Selecting LED Signs

Posted by Gary Baron on Mon, Aug 8, 2011 @ 09:54 AM

  1. Signage can bring in hundreds of LED channel lettersnew clients, but if that signage does not grab the attention of those possible clients then purchasing the advertising space goes right down the drain. Choosing the correct LED signs will lead to a large boost in business.

  2. The first thing to consider with this type of signage is distance. Do you want to put the sign by the road where drivers will pass by it? Will they be going too fast to even see it? Signage might not be best on the highway if drivers are traveling at a fast speed. The rule of thumb for LED signs is that every inch equates to ten feet so a three inch letter is seen from thirty feet away. You want potential clients to be able to quickly read the sign, comprehend the message and not drive off of the road while seeing the sign.

  3. Reading the sign is also of utmost importance. LED signage can be used in both outdoor and indoor areas, but the most important part of the location is exactly what the sign SAYS. How many rows and letters will effectively target the audience? LED signs usually best allow a height of eight pixels and a width of six pixels for every line of text. Some use the Pixel Matrix of multiplying the number of pixels vertically by the number of pixels horizontally to create the best viewable signage.

  4. The third thing to consider is color. You want the sign to stand out, but you also don't want it to take over a client's eyes. The best thing people can do with LED signs is use the company branding and colors to attract the clients whether driving or walking.

  5. Resolution is the next thing to consider with LED signs. The degree of sharpness and clarity will give a direct result to clients streaming in the door. You want them to fully understand the signage and know why they are coming in the store. This can mean a high cost if there is too much focus on the resolution, but the business should be fine just watching the height, text and color of the overall LED sign.

    After considering all that you want your sign to say and do, figuring out if you want it inside or outside is best. Most LED signs are best used outside to attract clients. If a sign needs to be seen from the street sometimes even an outdoor sign is used for best exposure. Outdoor signs are weatherproof and do not fade. Indoor signs can usually be seen in commercial lighting, but not strong enough for the outdoors.

    Overall LED signs are used to drive customers in to the business. People love color and text that seems to draw them into the realm of new adventure. Your LED sign can do just this if all of these tips are followed. Get ready for the in your business!

Topics: architectural signage, LED channel letters, back lighted LED letters

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