Branding standards can move your businesses' bottom line
I’m sure there are some business people who have come across the word branding standards in their business careers, and I’m equally sure there are even more out there who have no idea what it is.
From my experience, branding is a way to generate a very significant company benefit, and that is a good reputation. Branding can turn a company who has no reputation, or a less than acceptable reputation, completely around by building expectations regarding its services and products.
It’s sometimes hard to define branding. I can only simplify it by saying that it’s a clear-cut product or service that consumers can connect with, by being able to recognize the name, logo, slogan, or design of the company. So when that image or design is finally marketed, it becomes recognized by more and more people and then identified with a certain product or service more than the many other companies out there offering the very same product or service.
Who does the work on branding?
Mostly advertising professionals who strive to accentuate building brand recognition, and also build first-rate reputations. This set of standards is what the company then strives to maintain or exceed.
Consistency and integrity may be one of the most common tests that brand managers and marketing branches come across. In branding, one requires the capability of maintaining a defined standard consistency. I believe that in doing so; they also promote a defined standard of integrity.
My research tells me that these days, companies of all shapes and sizes are implementing Intranet as well as Extranet brand management tools. They are utilizing these tools as tactical essentials and are progressively turning to online branding standards in an attempt to thwart off a tarnished public image. This enables published materials to be instantly visible to all vendors, partners, franchises, etc., all without the added expense of distribution and shipping.
Let me explain the difference between Branding Standards Intranet and Branding Standards Extranet:
Intranet is designed expressly to maintain internal brand consistency inside the core of the company. This is important because maintaining the brand’s visual integrity from the inside to the outside is imperative.
Extranet is designed to emphasize brand unity in all of your communication efforts that have been, and are, created by outside service providers and vendors. If you are running a small company or large company you need to emphasize a system that sends a marketing message while you are building your brand.
What ways can you define your brand?
Well, I believe it’s a journey of self-discovery. It can be a difficult time and sometimes it’s a painful time.
Answering these questions may assist in the branding experience:
1. What is the mission of your company?
2. What are the features and benefits of your services or products?
3. What is the opinion of your company from prospects and present customers?
Branding isn’t simple. However, once you get the hang of it and you are consistent. It could be a win/win situation!
