Trying to find a business is sometimes like looking for a needle in a haystack. On any given street, there could be 20 restaurants. How can an individual restaurant owner make his or her establishment stand out above all others? Passing motorists only have a few seconds to make a decision about where they will choose to stop and eat, and that decision is made with their eyes. Therefore, the one thing that will make the restaurant of choice stand out is an outstanding sign.
Topics: dimensional sign, dimensional letters, architectural signage, vehicle graphics, vehicle wraps, outdoor signage, outdoor signs, office signs
Topics: dimensional sign, dimensional letters, architectural signage, branding, outdoor signage, outdoor signs
Can a sign improve your business' bottom line? The answer is an unequivocal yes. Surveys indicate the average consumer views thousands of advertisements every day, many of them signs. And the reason there are so many billboards, banners, scrolling digital boards and standard signs is because they work.
Topics: dimensional sign, architectural signage, lobby signs, vehicle graphics, branding, directory, indoor signs, wayfinding signs, signs, carved signs with gilding and digital graphics
Do directory signs point to better customer service? Good question. If anyone answers no to it, they are dead wrong!
Topics: architectural signage, lobby signs, directory, wayfinding systems, office signs, indoor signs, wayfinding signs
Determining where to go can be a challenge for anyone visiting a new location, however this can be detrimental when they are visiting your business. Whether a small business or large facility, wayfinding signs can make the difference between a positive experience or wanting to just leave.
First called "Wayfinding" in the 1960's, this process has become an important part of both place-making and urban planning. Wayfinding improves circulation and directs visitor dollars where they have the most impact. Retail environments thrive when wayfinding signs are used to help visitors easily find their way. Districts become popular destinations when a brand-supportive wayfinding system marks a clear path for visitors.
Wayfinding signage when properly displayed, provides visual and verbal cues to help people navigate throughout your location. Wayfinding signs are often designed to match a specific local by including aesthetically pleasing and matching color schemes or themes to present a unified appearance.
There are several questions to keep in mind when developing a wayfinding plan for your organization. He are some questions to ask when developing the overall plan.
Topics: architectural signage, directory, wayfinding systems, indoor signs, wayfinding signs
What does your company’s lobby signage say about it? Does it capture the image of your brand; does it coordinate with the look and feel of the building? Lobby signage, when used correctly, adds value to your business, increasing traffic and new clients for your organization. When used incorrectly, it can detract not only from your brand, but can steer customers in the wrong direction.
Topics: architectural signage, lobby signs, office signs, indoor signs
The Sign Center has put together a 2 page tip sheet on how to make sure you are getting a good carved sign. This tip sheet uses industry and our own experience to explain how to get the best out of your carved signs or sign company.
Topics: architectural signage, office signs, posts and finials, carved signs with gilding and digital graphics
The Sign Center has put together a tip sheet on how to make sure you are getting a good sign, a sign that will attract clients and reinsure your existing clients that you are the company they want to work with. The Sign Center's CCCKIS model explains how to get the best out of your signs for your company.
Topics: dimensional sign, dimensional letters, architectural signage, lobby signs, office signs, indoor signs, carved signs with gilding and digital graphics
We can print any message of visual in vivid color and work with your architect to maximize your branding program.
Topics: architectural signage, lobby signs, office signs, indoor signs, wall murals, murals
Even the paint has evolved and some companies are using latex paints because it is cheaper and easier to work with…we still use the paints that are used are your car. Latex is easier to work with but does not last as long.
Topics: architectural signage, posts and finials, carved signs with gilding and digital graphics
