Even the paint has evolved and some companies are using latex paints because it is cheaper and easier to work with…we still use the paints that are used are your car. Latex is easier to work with but does not last as long.
Carve signs are an investment and the materials used can look good in the beginning but make sure they will stand up to time. Ask some questions, what is the sign made of, what type of paints are being used? Do you want gold leaf or gold paint…gold paint over time will darken and not look like gold so gold leaf is recommended and if it is out of your budget than the design should reflect a color that would give you the best contrast for readability.
Or give us a call and we will point you in the right direction http://www.thesigncenter.biz/signs/carved-painted-signs/