Our Blog - A look into our world

I’m sure there are some business people who have come across the word branding standards in their business careers, and I’m equally sure there are even more out there who have no idea what it is.

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Topics: architectural signage, lobby signs, vehicle graphics, branding, outdoor signage, outdoor signs, carved signs, office signs, wayfinding signs

Vehicle graphics are a fantastic way to promote your business, advertise your brand and get your message in front of potential customers 24 hours a day/7 days a week.   Indeed it is the graphics that turn a regular vehicle into a company car.

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Topics: vehicle graphics, vehicle wraps, billboard on wheels

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Topics: dimensional letters, architectural signage, lobby signs, directory, office signs

Rev your business into high gear with vehicle graphics, an affordable and easy way to instantly transform your vehicle into a mobile billboard. Not only will vehicle graphics spread knowledge of your businesses’ name and services around town daily, but you will have a new appreciation of traffic jams as networking opportunities.

Vehicle graphics are fully customizable decals, available in any size, shape and color to suit your needs. They can cover any part of your vehicle’s exterior, from the windows to the rooftop, as long as they’re not impeding a vehicle’s safety or function.

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Topics: vehicle graphics, vehicle wraps

In today's market, consumers are bombarded by images and sounds advertising many products.  With attention spans at an all time low, it is crucial for any business or individual selling a product to grab the attention of any possible customer.  By using dynamic, carved signs, one can not only draw in business off the street, but can place the idea of the product in the consumer's mind.

Recognizable from far off, popular brand names like Old Navy or Coca-Cola can draw in heavy foot traffic from the use of their logo on a well placed sign or billboard.  In the same respect, a business owner, either situated in the big city or small town, can increase interest in their store by using a unique, carved sign.

The craftsmanship in carved signs shows that your business has a strong, lasting work ethic behind it.  Not only does the sign instill your product or service in the mind of the consumer, but it serves as a quaint landmark in a shopping district, or adds to the charm of a quiet block.  As a business owner, you can develop a bright colorful logo to fit with the modern pace of society driven by the technological world, or you can fall back to a more reliable, classy medium for your sign. 

Carved signs take us back to the peaceful days when strong values floated on the breezes that caused the familiar carved signs on main street to swing on their hinges.  While a large beer billboard may loom over a dirty expressway, carved signs will always be a traditional staple in shopping districts all over the world, waving customers in.

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Topics: architectural signage, outdoor signage, outdoor signs, carved signs

Trying to find a business is sometimes like looking for a needle in a haystack. On any given street, there could be 20 restaurants. How can an individual restaurant owner make his or her establishment stand out above all others? Passing motorists only have a few seconds to make a decision about where they will choose to stop and eat, and that decision is made with their eyes. Therefore, the one thing that will make the restaurant of choice stand out is an outstanding sign.

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Topics: dimensional sign, dimensional letters, architectural signage, vehicle graphics, vehicle wraps, outdoor signage, outdoor signs, office signs

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Topics: dimensional sign, dimensional letters, architectural signage, branding, outdoor signage, outdoor signs

Can a sign improve your business' bottom line? The answer is an unequivocal yes. Surveys indicate the average consumer views thousands of advertisements every day, many of them signs. And the reason there are so many billboards, banners, scrolling digital boards and standard signs is because they work.

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Topics: dimensional sign, architectural signage, lobby signs, vehicle graphics, branding, directory, indoor signs, wayfinding signs, signs, carved signs with gilding and digital graphics

Do directory signs point to better customer service?  Good question.    If anyone answers no to it, they are dead wrong!

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Topics: architectural signage, lobby signs, directory, wayfinding systems, office signs, indoor signs, wayfinding signs

Determining where to go can be a challenge for anyone visiting a new location, however this can be detrimental when they are visiting your business. Whether a small business or large facility, wayfinding signs can make the difference between a positive experience or wanting to just leave.

First called "Wayfinding" in the 1960's, this process has become an important part of both place-making and urban planning. Wayfinding improves circulation and directs visitor dollars where they have the most impact. Retail environments thrive when wayfinding signs are used to help visitors easily find their way. Districts become popular destinations when a brand-supportive wayfinding system marks a clear path for visitors.

Wayfinding signage when properly displayed, provides visual and verbal cues to help people navigate throughout your location. Wayfinding signs are often designed to match a specific local by including aesthetically pleasing and matching color schemes or themes to present a unified appearance.

There are several questions to keep in mind when developing a wayfinding plan for your organization. He are some questions to ask when developing the overall plan.

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Topics: architectural signage, directory, wayfinding systems, indoor signs, wayfinding signs