Our Blog - A look into our world

Can a sign improve your business' bottom line? The answer is an unequivocal yes. Surveys indicate the average consumer views thousands of advertisements every day, many of them signs. And the reason there are so many billboards, banners, scrolling digital boards and standard signs is because they work.

Do directory signs point to better customer service?  Good question.    If anyone answers no to it, they are dead wrong!

Determining where to go can be a challenge for anyone visiting a new location, however this can be detrimental when they are visiting your business. Whether a small business or large facility, wayfinding signs can make the difference between a positive experience or wanting to just leave.

First called "Wayfinding" in the 1960's, this process has become an important part of both place-making and urban planning. Wayfinding improves circulation and directs visitor dollars where they have the most impact. Retail environments thrive when wayfinding signs are used to help visitors easily find their way. Districts become popular destinations when a brand-supportive wayfinding system marks a clear path for visitors.

Wayfinding signage when properly displayed, provides visual and verbal cues to help people navigate throughout your location. Wayfinding signs are often designed to match a specific local by including aesthetically pleasing and matching color schemes or themes to present a unified appearance.

There are several questions to keep in mind when developing a wayfinding plan for your organization. He are some questions to ask when developing the overall plan.

If you haven't yet harnessed the power of advertising on your company cars yet, you're missing out on an important marketing opportunity through vehicle graphics.
You've seen them out there on other company's cars, trucks and fleets so why haven't you opted into this simple marketing tool yet? The Sign Center will work with any company and any vehicle to develop an eye catching, attractive, and high quality wrap for your company's cars.Why have you waited to make this move for your business?

A sign is a businesses calling card. It creates a visual reminder for customers about who you are and what you do.
Think about signs you recognize in an instant, like Coca-Cola or Pepsi, these company's know a constant look presented in signs, products and on vehicles bring people into their business again and again.
Extending your signage to your vehicles makes good business sense.
You may wonder how to possibly measure your return on investment by using vehicle graphics. But measuring your return can be done with a few simple moves:

• Assign a specific 1-800 number for the vehicle wrap. You can easily track any contacts to your company from this number and the effectiveness of the sign.
• Assign a specific email address or web address to the sign. Just as with the telephone number, specific landing points make it easy to track business brought to you by the graphic.
• Offer specific vehicle wrap deals like 10% off for mentioning the vehicle ad. Clients contacting you through a vehicle sign probably aren't familiar with your prices anyway so offering a deal won't hurt your bottom line.
• Include "vehicle sign" in your customer surveys asking how they heard about you.
• Keep business cards in the car for those red-light window chats with potential customers.

Besides, if vehicle graphics didn't offer such a high return on investment, you wouldn't see so many companies choosing them as an easy and effective way to advertise their services.

The Sign Center can work with any company and any vehicle size to create your moving billboard. We can apply vinyl to just about any surface. Combined with digital imaging and graphics, we can turn your logo into an attractive sign for your car.

Our professional staff works hard to make sure your vehicle graphic lasts and remains in top condition. It can get cold during the winter on the East Coast and so our team of professionals applies graphics to vehicles in an indoor heated environment. This protects your investment in your company.

Get started making your company car, trucks or entire fleet work for you. Contact The Sign Center today and start expanding your marketing reach.

What does your company’s lobby signage say about it? Does it capture the image of your brand; does it coordinate with the look and feel of the building? Lobby signage, when used correctly, adds value to your business, increasing traffic and new clients for your organization. When used incorrectly, it can detract not only from your brand, but can steer customers in the wrong direction.

And enjoy the sun!

If you are looking to boost your company’s overall sales and reputation, vehicle graphics are one of the best methods of advertisement. In fact, one of the best ways to get more calls or emails about your product or service is to advertise like crazy, and this is the best way to do that. Of course, you do need to have good ads in order to attract more customers. In this guide, we will give you the top five tips for successful vehicle graphics

We have put together a tip sheet on how to make sure you are getting positive income from your vehicle. This tip sheet uses industry and our own experience to explain how to get the best your vehicle or sign company.

 The Sign Center has put together a 2 page tip sheet on how to make sure you are getting a good carved sign. This tip sheet uses industry and our own experience to explain how to get the best out of your carved signs or sign company.