Branding standards can move your businesses' bottom line
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Topics: architectural signage, branding, carved signs
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Topics: architectural signage, branding, wayfinding systems, indoor signs, wayfinding signs, Americans With Disabilities Act signage, HubSpot Tips
Have you ever experienced this common scenario? You are visiting someone at the hospital. You know their room number but you are unfamiliar with the building because you've never been there. The outside of the building is properly marked and you have found the parking garage with little to no problems. Once out of the car, you can't see any directional signs anywhere. You think to yourself this may just be a problem in the garage.
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Topics: directory, lobby sign, wayfinding systems, indoor signs, wayfinding signs
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Topics: vehicle graphics, vehicle wraps
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Topics: vehicle graphics, vehicle wraps, police vehicle graphics
Acrylic on acrylic with painted standoffs to match the background. Mounted to the lobby wall of the corporate headquarters. Dimensional signs are a great way to get your branding message see from the first time a client enters your offices.
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Topics: dimensional sign, dimensional letters, architectural signage, lobby sign
Although ADA signs are required by law, they are no longer required to have a standardized, uniformed appearance. The font style, color, shape and the material the sign is created on can all be customized. Before modificati on can begin, understand and follow the requirements.
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Topics: architectural signage, ada, office signs, indoor signs, Americans With Disabilities Act signage
- Signage can bring in hundreds of new clients, but if that signage does not grab the attention of those possible clients then purchasing the advertising space goes right down the drain. Choosing the correct LED signs will lead to a large boost in business.
- The first thing to consider with this type of signage is distance. Do you want to put the sign by the road where drivers will pass by it? Will they be going too fast to even see it? Signage might not be best on the highway if drivers are traveling at a fast speed. The rule of thumb for LED signs is that every inch equates to ten feet so a three inch letter is seen from thirty feet away. You want potential clients to be able to quickly read the sign, comprehend the message and not drive off of the road while seeing the sign.
- Reading the sign is also of utmost importance. LED signage can be used in both outdoor and indoor areas, but the most important part of the location is exactly what the sign SAYS. How many rows and letters will effectively target the audience? LED signs usually best allow a height of eight pixels and a width of six pixels for every line of text. Some use the Pixel Matrix of multiplying the number of pixels vertically by the number of pixels horizontally to create the best viewable signage.
- The third thing to consider is color. You want the sign to stand out, but you also don't want it to take over a client's eyes. The best thing people can do with LED signs is use the company branding and colors to attract the clients whether driving or walking.
- Resolution is the next thing to consider with LED signs. The degree of sharpness and clarity will give a direct result to clients streaming in the door. You want them to fully understand the signage and know why they are coming in the store. This can mean a high cost if there is too much focus on the resolution, but the business should be fine just watching the height, text and color of the overall LED sign.
After considering all that you want your sign to say and do, figuring out if you want it inside or outside is best. Most LED signs are best used outside to attract clients. If a sign needs to be seen from the street sometimes even an outdoor sign is used for best exposure. Outdoor signs are weatherproof and do not fade. Indoor signs can usually be seen in commercial lighting, but not strong enough for the outdoors.
Overall LED signs are used to drive customers in to the business. People love color and text that seems to draw them into the realm of new adventure. Your LED sign can do just this if all of these tips are followed. Get ready for the in your business!
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Topics: architectural signage, LED channel letters, back lighted LED letters
I know there are numerous companies out there that are wondering if company logo usage can improve their visibility.
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Topics: dimensional sign, architectural signage, vehicle wraps, branding, outdoor signage, office signs, billboard on wheels, wayfinding signs
I’m sure there are some business people who have come across the word branding standards in their business careers, and I’m equally sure there are even more out there who have no idea what it is.
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Topics: architectural signage, lobby signs, vehicle graphics, branding, outdoor signage, outdoor signs, carved signs, office signs, wayfinding signs
