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Most people would like to think that they are fairly punctual people. We always try to arrive places on time or even early, especially if it’s an interview or meeting that may require some preliminary setup or paper work. Sometimes we can’t always beat the traffic that may cause us to be a little tardy. So when something does keep us from living up to our customary punctuality it is always helpful if the destination has clear building signs, room signs, lobby signs, wayfinding systems.

From the entrance to a property to parking signs to building signs, including lobby signs and room signs all have to be clear and visible.

If you run a business you don’t need anyone to tell you that it is a jungle out there. The economy is tough and competition is cutthroat. With more than 27 million small businesses out there all vying for a piece of the pie, establishing and marketing your own unique brand is more important now than ever. That means making sure all of your branding and marketing materials, from the font on your outdoor signs to the slogan that prints on your cash register receipt, speaks with one voice.

A significant way that you may improve your brand is by putting your name on your building. Granted, building signs don’t come cheap, and there are plenty of sign ordinances and city codes you have to pay attention to, but the rewards typically far out-weigh the expenses. One major benefit of having your name on your building is the perception of permanence in the minds of your customers. Nobody wants to do business with a fly-by-night, and that sense of permanence can encourage both new and repeat business. Outdoor signs on your building can inform potential customers about the type of products and services you offer and can also help your customers to locate you.

In the increasingly cluttered and overburdened public ad space that we live in, it is more and more difficult to get a message through to a target audience without having the attention span of your customer yanked in a thousand different directions.

There is definitely a margin of decreasing returns when it comes to most marketing techniques. And there is definitely an increasing need to stretch every dollar to its last penny. But there is one tried and true method which is somehow still underused - fleet graphics.

Fleet graphics have the most bang for the buck of any advertising technique on the market today. Putting your message on a fleet of cars rather than in a stationary place that can easily be ignored has many advantages.

- Your marketing message will be a moving testament to your business, taking the message to your target audience instead of waiting on them to come to you
- You receive an instant return on investment through the fact that you do not have recurring advertising costs other than gas
- You are advertising your business at all times, rather than waiting on your appropriated "time slot"
- Routes can be changed as necessary to engage the target market

When you’re trying to get your company sign to really stand out and make an impact what are your options? Plain signs just blend in to the sameness and don't reach out and touch your customer. Using a sign that’s too tall can be confusing; some passers-by could even miss the sign altogether. A sign with a striking image is nice but if people are too caught up with the picture they could miss your sign.

One exciting option you should consider is dimensional signage. Dimensional signage are signs with a background and a foreground; sometimes with just elevated letterings; sometimes with a whole open layout. Dimensional signs add that three-dimensional bit of pop your businesses sign is lacking.

Bus graphics and vehicle graphics are not only a really impressive way in which to advertise your business, but they are also the best bang for your buck! Bus graphics and vehicle wraps go everywhere that you do. Imagine that you are a carpet cleaner and that you have a carpet cleaning van; around that van you have your company logo, along with your business information plastered all over your vehicle, in either bus graphics or vehicle graphics. Now, as you commute to your first appointment, your business is seen by thousands; once you arrive at the business or home that you are servicing, it will continue to advertise your business while it is parked.

Branding is a term that has to do with establishing the name of a good or service in the minds of consumers, usually to the point that they automatically seek out that particular product when and as needed.  The process of branding involves using a number of strategies that appeal to the senses of the target market of customers, including the establishment of quality standards that those consumers recognize and appreciate.  To aid in the recognition process, advertising as part of the branding process helps to establish that presence and maintain a high profile that results in more sales.

The concept of branding is important for any type of business operation.  Cultivating and maintaining consumer recognition will mean employing whatever marketing efforts that is likely to resonate with that target market.  To this end, marketing your business may involve using more traditional methods such as print media, radio, and television ads.  The process may also involve the use of banner ads, splash pages, videos, and online classified ads to connect with the right consumers.  Businesses of all sizes can also benefit from using social media sites that make it possible to build a following and provide them with constant simplified messages that pique the interest of readers.

Using graphics is one of the more powerful ways to reach and retain customers as part of the process.  Creative design with tools like company logos, attractive color schemes for ads, and even labels and packaging can make a huge difference when it comes to supporting the underlying quality of the brand.  By coming up with a marketing plan using elements that work well with several different types of advertising, this means consumers receive visual reinforcement and recognition of the brand, regardless of whether the advertising is online, television, or even vehicle graphics that are displayed on the sides of buses.  

Branding strategies will vary, based on the type of product offered and the resources that the manufacturer can devote to the advertising process.  Crafting the right type of branding plan means more returns in the form of sales. This in turn means that over time the business can trim variable costs such as raw materials used in the production process, resulting in more profit from each unit sold.  Higher sales volume at lower production costs means a more attractive bottom line for the business, something that every business owner wants to achieve.

Lobby signs are the first impression a client has of your business. A sign that looks professional and is aesthetically pleasing can impart a lasting positive response.

One of the key axioms of business is this simple statement: Consumers won’t recall what they can’t see. In today’s hyper-visual environment, shoppers are bombarded with thousands of branding images – signs, logos, bumper stickers, online ads, banners, billboards – urging them to choose this product or that service. Some might ask why a company should spend money on branding when there is so much competitive clutter to cut through. The answer is quite simple: because branding works! Studies show that there is more brand loyalty today among the consuming audience than ever before. That loyalty translates directly to your bottom line success.

If you're looking for an affordable way to increase your business's recognition with the public, consider vehicle graphics. The vinyl graphics are easy to install and promote brand awareness among the public. As your company vehicles appear in public, people see them. Even when your vehicles are parked in your lot, people will start to connect you with your logo. Raising the public's awareness of your business by using affordable marketing techniques like vehicle and fleet graphics can increase your business over time without having to use more expensive media advertising.