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Can vehicle graphics turn off prospective clients?

Posted by Gary Baron on Thu, Jan 12, 2012 @ 10:08 AM

They can! vehicle wraps, vehicle graphics

While vehicle graphics give businesses the potential to literally “drive” business, there are a few common mistakes that companies make when designing and placing these advertisements. Follow these simple guidelines and ensure that your vehicle graphics are the most effective marketing your business can put on wheels!

1. Keep it Brief
When your logo or tag line is on a vehicle, most people will only see it while driving by. Your graphic must feature concise, easily processed data, or people simply will not try to read it. Create a simplified message that drivers will remember instead of a drawn out appeal for their business.

2. Catch the Customer's Eye
Select a creative design with bold colors to catch the eye of your potential clients. Colors that blend in with the vehicle can easily be overlooked, but graphics that contrast really pop! Geographic shapes and monograms make excellent choices for vehicle graphics.

3. Select a Suitable Vehicle
Your graphic speaks your company's name, but the vehicle on which you place it tells a tale to potential clients and is an important part of branding. Avoid placing your graphics on dated cars or those in obvious disrepair. You want to build confidence in your service, so select a car that gives the impression of reliability.

4. Go with a Professional
Your vehicle graphics attract the most attention when they are professionally printed, cut and applied. A poor presentation can drive your customers away. The Sign Center has experience creating full color graphics for cars, trucks, minivans, tractor trailers and more. Our motto is, “Making it easy to be seen,” and that is just what we can deliver to you. Our professional team will produce the highest-quality vinyl stickers for your company vehicle. Call today or click today for an estimate.

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Topics: vehicle graphics, vehicle wraps, billboard on wheels

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