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The Most Cost-Effective Advertising are your wheels...

Posted by Gary Baron on Wed, Aug 3, 2011 @ 03:44 PM

Vehicle graphics are a fantastic way vehicle graphics, vehicle wrapsto promote your business, advertise your brand and get your message in front of potential customers 24 hours a day/7 days a week.   Indeed it is the graphics that turn a regular vehicle into a company car.


There are a variety of options for designing and applying vehicle graphics and lettering to a company vehicle, and one of the more modern, and most efficient choices is a vehicle wrap. 


Vehicle wraps offer a cost-effective advertising solution that has many advantages over typical signage and other vehicle graphics. Vehicle wraps turn your company's cars and trucks into rolling billboards.  Quality vehicle wraps are eye-catching and highly visible compared to the other cars on the road.  Your initial investment in wrapping your vehicle will pay dividends by advertising your business for the life of the vehicle.


Wraps offer other advantages as well.  They may be removed or replaced because the process leaves the original paint intact beneath the wrap.  Therefore the vehicle can be restored to original condition and sold without any leftover paint and lettering detracting from its value.  This flexibility allows your auto fleet to change and grow with the needs of your business.

In some retail/workspace situations effective signage is not available to promote your message.  The rules of the neighborhood may not allow for large signs that are visible from afar, or the available space may not get much drive-by traffic.

In these cases, a company car or van with a nice wrap may be parked strategically to target daily drive-by traffic.  A vehicle with a good wrap is effectively a rolling billboard.  You can park it many places where you could never erect a sign.

Many businesses move their wrapped vehicles to the outer areas of mall parking lots or other spots each day that have high visibility in the areas where they want to target customers.
 
There are few limits to the potential graphics available on vehicle wraps.  Vivid colors and precision resolution can produce amazing scenes covering the entire vehicle; constantly broadcasting your message, logos and contact information wherever the vehicle goes.

The flexibility, visibility and variety of benefits that vehicle wrapping offers make it a cost-efficient advertising method that can compliment any comprehensive marketing program.

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Topics: vehicle graphics, vehicle wraps, billboard on wheels

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