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Top 5 Indoor Signage Products That Tell Your Brand Story

Posted by Gary Baron on Tue, Mar 5, 2024 @ 05:05 PM

Indoor signage products play a significant role in communicating your company's brand story. Whether you are introducing your brand or reinforcing its message, there are some signs you cannot do without. When strategically placed indoors, they become a powerful tool for focusing attention on a brand's essence, values, and identity. These products begin working from the moment customers step into your office, shop, or showroom. What are the must-have products?

Top 5 Indoor Signage Products That Tell Your Brand Story

Welcome Signs Make That First Impression You Can Never Repeat

Customers walk through the door. What is the first thing they see? Warm and inviting welcome signage sets the tone for their experience. Lobby signs are perfectly positioned to meet this need. Consider incorporating your company's logo, tagline, or mission statement. This signage product establishes a first connection with the audience. We recommend using acrylic, PVC, interior-rated sign foam, or metal.

Brand Values Wall Creates Interest and Engages the Customer in Your Brand Story

A dedicated wall or display showcasing your brand's core values, mission statement, and commitments is a constant reminder of its purpose. Concise, bite-sized, and impactful phrases pair with visual elements to reinforce your brand's integrity, ethics, and more. These statements strongly resonate with customers who align with these values. Not surprisingly, more and more businesses are displaying mission and vision statements. We recommend custom-printed wallpaper or wall graphics.

Lobby Signs Welcome

Brand History Walls Invite the Customer to be Part of Something Big and Important

A dedicated wall showcasing your company's history, milestones, and evolution provides a visual timeline customers can appreciate. Consider incorporating photographs, illustrations, or brief narratives. This signage product educates customers about your brand's achievements, which helps them develop a sense of trust. Printed wall murals are excellent options; however, you might also consider 3D letters.

Environmental Graphics Change the Ambiance of a Space

From murals and wall decals to floor graphics and window displays, environmental graphics transform any physical space into a canvas for storytelling. For example, incorporate vibrant colors, captivating imagery, and compelling narratives on elevator door wraps. By doing so, you evoke emotions, spark curiosity, and communicate your brand's personality, culture, and values.

Our clients have had excellent success with a combination of door graphics and acrylic wall art.

Elevator Door Wraps

Re-use Event and Promotional Signage

Do you have banners left over from product launches? Are there decals dating back to special events? You may still have your trade show graphics in the storeroom. Use them! Event and promotional signs create excitement and anticipation among customers while driving foot traffic and sales. These indoor signage products are ideal for making a brand approachable for new and existing customers. Of course, this list is by no means exhaustive. Call us today to find out more about your options!

Topics: Branding Signs in Berkeley Heights NJ, Brand Narrative in River Edge NJ

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