Our team was back at the Affinity Federal Credit Union. However, this time, we visited the River Edge branch. Last time, we were in Madison for a third-party sign installation. The client, an out-of-state sign company, has a great working relationship with the credit union, but maintaining it means trusting our team with the installation. This time, the client sent us to tell the credit union's brand narrative via the installation in River Edge, NJ.
Signage Tells Your Brand Narrative
The brand narrative is critical to the credit union's overall brand strategy. It incorporates the company's promise to the customer, its mission focus, and the emotional impact it seeks to make. Using signage effectively to express a brand narrative across multiple branch locations can significantly enhance brand visibility, recognition, and consistency.
The Sign Center Specializes in Signage That Focuses on the Brand Narrative
We not only do a great job as third-party installers but also understand the importance of using signage to tell a brand narrative. Consider these services that we offer on a routine basis.
- Brand guideline creation. Our graphic artist is well-versed in assisting you with developing comprehensive brand guidelines that outline the proper use of your brand's logo, colors, typography, and overall visual identity. These guidelines will ensure consistency in your signage design across all locations.
- Location-specific accommodations. While maintaining consistency, our team adapts your signage to fit the unique characteristics of each branch location. For example, the size and layout of the signage may vary based on the available space and surroundings.
- Visual storytelling. Your signage conveys a visual story that aligns with the narrative. We help you use images and graphics representing the brand's values and resonating with your target audience.
- Digital signage integration. Consider integrating digital signage into your strategy. Digital displays offer dynamic content updates, enabling you to promote specific products or campaigns in real time. That said, remember that we can always add digital signage options at a later date.
By implementing these strategies, you can use signage to effectively express your brand narrative across multiple branch locations, reinforcing your brand's identity and creating a memorable customer experience. We offer this service for new businesses, well-established companies with branches nationwide, and as third-party installers for out-of-state clients and their customers.
Hone Your Brand Narrative in River Edge, NJ
You already know you need signage, but do you have a brand narrative? If you are still deciding, or if you are in the process of considering rebranding, discuss your thoughts with our team. We can spruce up an unexciting narrative, help you focus on a different consumer demographic, and boost customer engagement.
Call our shop today to learn more about your option and schedule an appointment!
