If you have been visiting the offices and retail locations of your competitors, you will notice that the trend to display mission and vision statements is getting more popular. Getting a leg up on the competition used to involve yard signs and similar products. Now, however, value statements and related products are doing the same job – but on the interior. Check it out.
Create Interest and Engagement in Your Brand Story with Mission, Vision, and Value Statements
These statements outline the core principles and beliefs of your business. They are most likely a part of your sales collateral and employee handbook. Displaying them in the office is a constant reminder for employees by helping them align their actions and decisions with a company's overarching goals and values.
However, these statements also address visitors, customers, and potential business partners. As they enter the office, they learn at a glance about your company's mission and values by seeing them prominently displayed. It contributes to building trust and credibility because it demonstrates transparency and a commitment to certain principles.
Add Employee Engagement, Cultural Reinforcement, and Brand Identity to Your Strategic Focus
We have already touched on the importance of clear communication of the mission and values so as to foster a sense of purpose and belonging among employees. Similarly, displaying mission and value statements contributes to building and reinforcing the company culture. Most importantly, your mission, vision, and values need a visual representation of what your company stands for, helping to establish and maintain a consistent culture across different departments and teams.
Sign Options That Display Mission and Vision Statements
Our team offers a variety of options when you are ready to shape your company's brand identity with interior signage products.
- Acrylic panels. Imprinted acrylic panels, frosted acrylic panels with printed vinyl overlays, and boards with three-dimensional letters are excellent options for creating signage that spells out what your business stands for. The acrylic panel works well when you want to display this information in various areas.
- Three-dimensional letters. Another approach involves the creation of a statement with 3D letters. We routinely use acrylic, metal, PVC, and similar materials to create value statements on reception, meeting room, and hallway walls.
- Wall graphics and wraps. The most popular choice for displaying missions and values is the vinyl wall graphic or wrap. Devote an entire wall to underscore a framework for ethical and strategic considerations. This approach does not just impress customers; it also attracts qualified jobseekers who are like-minded individuals who resonate with your organization's mission.
Have you been thinking about prominently featuring your business' mission statements as a way to articulate the organization's long-term goals and purpose? You might even have some specs already designed. If you do not, let our graphic artist show you the options. Call us today!
