There are thousands of businesses within a square mile radius of Berkeley Heights. Most of them are along major roadways that residents travel on a daily basis. What can your enterprise do to stand out in the minds of these potential customers? One of the most effective ways to attract new clients is with business signs in Berkeley Heights, NJ. Despite the popularity of online shopping, many people still choose where they shop based on business signs. Here are some reasons why:
1. Create a Seamless Transition from Your Online Presence
When people notice your business but do not have time to check you out, it helps to have an easy to remember website URL available on your signage, so they can learn about your enterprise at their leisure. If your sign can be scanned easily, we recommend adding a QR (quick response) code. Better yet, we can create vehicle graphics and include a QR code! In addition, it may be a smart idea to include photos of your signage, neighborhood, and physical location on your website, so consumers know what they are looking for and can make the connection between your physical and online presence.
2. Get a Leg up on Your Competition
Living Social and Groupon are two online marketplaces that are essentially competing for the same users. So, what did Groupon do? They placed signage right outside of Living Social’s headquarters. Of course, we believe this is hitting below the belt, but there are more civil ways to use signage to outpace your competition. For instance, if you are a contractor who specializes in residential work, you might consider using yard signs in the neighborhoods where you are hoping to find clients.
3. Direct People to Your Storefront
Exterior signs are crucial for brick and mortar small businesses. They serve as a beacon for clients looking for your place, and they can grab the attention of consumers who may not have otherwise heard of your enterprise. You will pique the interest of individuals who drive by your building if you are new, and people who are new to the area will see that your business stands out, and they will want to find out what you have to offer.
4. Mark Special Events
Whether you are hosting an event yourself or you want to tie your company into a town-wide event, signage can get the job done. Create awareness for your business by finding community gatherings and local events and displaying your signage. For example, if you have an annual Independence Day sale, use an A-frame sidewalk sign to let people know about the deals you are offering.
5. Show What Your Business Has to Offer
Most consumers prefer to do business with stores that pay attention to detail. When you have new, clean business signs, it shows potential customers that you leave no stone unturned in your quest for perfection in your industry.
These are just a few of the reasons why you need attractive business signs in Berkeley Heights, NJ. Fortunately, The Sign Center is here to help you out. If you are in need of eye-catching markers for your storefront, contact our friendly professionals today for a free consultation.