You have taken your business off the ground and you offer products or services that are the envy of your competitors. You have sharp, smart office signs outside and inside your business location and you have a stylized website for your business. You have thought of it all, right? Well, not if your business vehicle is without vehicle graphics. There is no doubt that vehicle graphics, vehicle wraps, branding, quality graphics, good messaging have the power to turbo-charge your business and the power to inspire your potential clients. If you are serious about taking your business to the next level, you cannot overlook the impact of vehicle graphics, vehicle wraps, branding, quality graphics, good messaging on your next client.
Consider this...
You are one of the most respected and skilled D.J.'s in the region. You have worked night and day to establish and grow your D.J. business. You have a smart website and you pass out your stylish business cards at every opportunity. Simply put, you are a rising star in the business. Lately, you have provided your services for weddings and small business events but you are ambitious and want to take your skills to the next level by performing at large corporate events. The corporate market is a tough market and it takes skill and a little luck to land large corporate clients.
One day, you are traveling to a wedding for a D.J. performance in your plain white business van when you are stopped at a red light. A high-end Mercedes pulls up along side your van with a driver dressed in the finest business attire. You steal a glance of one another. Then, another van pulls up on the other side of the Mercedes. The other van is completely covered in a stunning vehicle wrap. The vehicle wrap shows an exhilarating scene of a D.J. performing to a throng of people who appear to be in a state of euphoria. The vehicle wrap also indicates that the D.J. specializes in large corporate events and includes contact information. The driver of the Mercedes steals a glance of the van with the stunning vehicle wrap and puts her cell phone to ear. The light turns green and all vehicles go along their way.
What you don't know is that the driver in the high end Mercedes is an executive for a major pharmaceutical corporation. It so happens that she is in the market for a D.J. to perform at the corporation's annual summer event. The corporation will pay top dollar for the D.J. services and is looking for a long-term relationship. The executive has a hectic schedule and does not have the time to shop around for a D.J. When the executive picked up her cell phone to make a call at the red light, she called a D.J. service. Unfortunately, she did not call your service. What D.J. service do you suspect she called?
I tell you this story to illustrate how vehicle graphics, vehicle wraps, branding, quality graphics, good messaging can inspire your next client and throttle your business into high gear. You started your business because you are a risk taker and you thrive in unpredictable work environments. Indeed, you never know where the next client will appear. Your next client may visit your business or your website. Or, your next client may be, literally, waiting for you at the the stop light ahead. Make sure you are in a lucky position to get the call from the next client by taking full advantage of vehicle graphics, vehicle wraps, branding, quality graphics, good messaging.
