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Gary Baron

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A sign that you maybe losing money is your lobby directory…

Posted by Gary Baron on Wed, Aug 3, 2011 @ 02:37 PM

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Topics: dimensional letters, architectural signage, lobby signs, directory, office signs

How to Create An Irresistible Wrap?

Posted by Gary Baron on Tue, Aug 2, 2011 @ 01:50 PM

Rev your business into high gear with vehicle graphics, an affordable and easy way to instantly transform your vehicle into a mobile billboard. Not only will vehicle graphics spread knowledge of your businesses’ name and services around town daily, but you will have a new appreciation of traffic jams as networking opportunities.

Vehicle graphics are fully customizable decals, available in any size, shape and color to suit your needs. They can cover any part of your vehicle’s exterior, from the windows to the rooftop, as long as they’re not impeding a vehicle’s safety or function.

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Topics: vehicle graphics, vehicle wraps

The Effectiveness of a Quality Carved Sign

Posted by Gary Baron on Mon, Aug 1, 2011 @ 02:20 PM

In today's market, consumers are bombarded by images and sounds advertising many products.  With attention spans at an all time low, it is crucial for any business or individual selling a product to grab the attention of any possible customer.  By using dynamic, carved signs, one can not only draw in business off the street, but can place the idea of the product in the consumer's mind.

Recognizable from far off, popular brand names like Old Navy or Coca-Cola can draw in heavy foot traffic from the use of their logo on a well placed sign or billboard.  In the same respect, a business owner, either situated in the big city or small town, can increase interest in their store by using a unique, carved sign.

The craftsmanship in carved signs shows that your business has a strong, lasting work ethic behind it.  Not only does the sign instill your product or service in the mind of the consumer, but it serves as a quaint landmark in a shopping district, or adds to the charm of a quiet block.  As a business owner, you can develop a bright colorful logo to fit with the modern pace of society driven by the technological world, or you can fall back to a more reliable, classy medium for your sign. 

Carved signs take us back to the peaceful days when strong values floated on the breezes that caused the familiar carved signs on main street to swing on their hinges.  While a large beer billboard may loom over a dirty expressway, carved signs will always be a traditional staple in shopping districts all over the world, waving customers in.

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Topics: architectural signage, outdoor signage, outdoor signs, carved signs

Finding your business is like looking for a needle in a haystack...

Posted by Gary Baron on Wed, Jul 27, 2011 @ 10:48 AM

Trying to find a business is sometimes like looking for a needle in a haystack. On any given street, there could be 20 restaurants. How can an individual restaurant owner make his or her establishment stand out above all others? Passing motorists only have a few seconds to make a decision about where they will choose to stop and eat, and that decision is made with their eyes. Therefore, the one thing that will make the restaurant of choice stand out is an outstanding sign.

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Topics: dimensional sign, dimensional letters, architectural signage, vehicle graphics, vehicle wraps, outdoor signage, outdoor signs, office signs

I like to see our clients smile...

Posted by Gary Baron on Tue, Jul 26, 2011 @ 08:59 AM

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Topics: dimensional sign, dimensional letters, architectural signage, branding, outdoor signage, outdoor signs

Can a sign improve your business’ bottom line in a positive way?

Posted by Gary Baron on Mon, Jul 25, 2011 @ 02:57 PM

Can a sign improve your business' bottom line? The answer is an unequivocal yes. Surveys indicate the average consumer views thousands of advertisements every day, many of them signs. And the reason there are so many billboards, banners, scrolling digital boards and standard signs is because they work.

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Topics: dimensional sign, architectural signage, lobby signs, vehicle graphics, branding, directory, indoor signs, wayfinding signs, signs, carved signs with gilding and digital graphics

Free Evaluation of Your Wayfinding Signage

Posted by Gary Baron on Fri, Jul 22, 2011 @ 02:21 PM

Do directory signs point to better customer service?  Good question.    If anyone answers no to it, they are dead wrong!

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Topics: architectural signage, lobby signs, directory, wayfinding systems, office signs, indoor signs, wayfinding signs

What is WayFinding Signage?

Posted by Gary Baron on Tue, Jul 19, 2011 @ 03:22 PM

Determining where to go can be a challenge for anyone visiting a new location, however this can be detrimental when they are visiting your business. Whether a small business or large facility, wayfinding signs can make the difference between a positive experience or wanting to just leave.

First called "Wayfinding" in the 1960's, this process has become an important part of both place-making and urban planning. Wayfinding improves circulation and directs visitor dollars where they have the most impact. Retail environments thrive when wayfinding signs are used to help visitors easily find their way. Districts become popular destinations when a brand-supportive wayfinding system marks a clear path for visitors.

Wayfinding signage when properly displayed, provides visual and verbal cues to help people navigate throughout your location. Wayfinding signs are often designed to match a specific local by including aesthetically pleasing and matching color schemes or themes to present a unified appearance.

There are several questions to keep in mind when developing a wayfinding plan for your organization. He are some questions to ask when developing the overall plan.

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Topics: architectural signage, directory, wayfinding systems, indoor signs, wayfinding signs

Developing your Branding with Vehicle Wrap

Posted by Gary Baron on Tue, Jul 19, 2011 @ 09:12 AM


If you haven't yet harnessed the power of advertising on your company cars yet, you're missing out on an important marketing opportunity through vehicle graphics.
You've seen them out there on other company's cars, trucks and fleets so why haven't you opted into this simple marketing tool yet? The Sign Center will work with any company and any vehicle to develop an eye catching, attractive, and high quality wrap for your company's cars.Why have you waited to make this move for your business?

A sign is a businesses calling card. It creates a visual reminder for customers about who you are and what you do.
Think about signs you recognize in an instant, like Coca-Cola or Pepsi, these company's know a constant look presented in signs, products and on vehicles bring people into their business again and again.
Extending your signage to your vehicles makes good business sense.
You may wonder how to possibly measure your return on investment by using vehicle graphics. But measuring your return can be done with a few simple moves:
  • Assign a specific 1-800 number for the vehicle wrap. You can easily track any contacts to your company from this number and the effectiveness of the sign.
  • Assign a specific email address or web address to the sign. Just as with the telephone number, specific landing points make it easy to track business brought to you by the graphic.
  • Offer specific vehicle wrap deals like 10% off for mentioning the vehicle ad. Clients contacting you through a vehicle sign probably aren't familiar with your prices anyway so offering a deal won't hurt your bottom line.
  • Include "vehicle sign" in your customer surveys asking how they heard about you.
  • Keep business cards in the car for those red-light window chats with potential customers.

Besides, if vehicle graphics didn't offer such a high return on investment, you wouldn't see so many companies choosing them as an easy and effective way to advertise their services.

The Sign Center can work with any company and any vehicle size to create your moving billboard. We can apply vinyl to just about any surface. Combined with digital imaging and graphics, we can turn your logo into an attractive sign for your car.

Our professional staff works hard to make sure your vehicle graphic lasts and remains in top condition. It can get cold during the winter on the East Coast and so our team of professionals applies graphics to vehicles in an indoor heated environment. This protects your investment in your company.

Get started making your company car, trucks or entire fleet work for you. Contact The Sign Center today and start expanding your marketing reach.

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Topics: vehicle graphics, vehicle wraps, branding

Lobby Signage...says a lot about your company

Posted by Gary Baron on Mon, Jul 18, 2011 @ 09:23 AM

What does your company’s lobby signage say about it? Does it capture the image of your brand; does it coordinate with the look and feel of the building? Lobby signage, when used correctly, adds value to your business, increasing traffic and new clients for your organization. When used incorrectly, it can detract not only from your brand, but can steer customers in the wrong direction.

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Topics: architectural signage, lobby signs, office signs, indoor signs

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