These days, it is becoming increasingly rare to see work trucks without vehicle graphics on the roads of North Jersey. This is because local business owners are beginning to understand the importance of using these visual branding solutions. If you are still unsure about whether vehicle wraps are right for your enterprise, take a moment to look at these reasons why you should install vehicle graphics in New Providence, NJ.
Almost 100 Percent of People who See Your Graphics Remember Them
95 percent of respondents in a recent survey said that they remember seeing car graphics. This means that as you make your way around North Jersey during rush hour, just about everyone who sees you waiting at a red light will remember your graphics. Consumers also remember your business’s name and branding information when they take note of your vehicle decals. You do not get this level of exposure from newspaper, radio, or TV advertisements.
Take Your Message to Your Customer Base
Your ad does not go anywhere when you rent billboard space. The only people who will see your ad are drivers who happen to pass by. It starts to become a problem when these motorists are not part of your target demographic. But, you can avoid this hit or miss issue when you take your message to your audience. Go to the neighborhoods where your prospective clients shop, live, and work. You will never need to hope that motorists will drive by your ads again because you will be taking your message to them.
Advertise at All Hours of the Day and Night
If the viewer happens to stay in the room for the advertisements, your television commercial sells your products or services for about half a minute. Your newspaper ads end up in the recycling bin after just a day or two. Conversely, even when your vehicle is parked, graphics advertise your enterprise 24 hours a day, seven days a week. And, vehicle wraps usually last for about five years. So, that’s five years of nonstop marketing. Generate interested in your neighborhood by placing your car, truck, van, or even boat in front of your home. Or, for additional eye-catching signage, park in front of your shop.
Vehicle Graphics Reach Your Audience and Beyond
When you install vehicle graphics, you can reach your target audience with surgical precision. After you target a specific neighborhood with a paper ad blitz, your wrap will really drive home your message. Whether you choose perforated window vinyl, which allows your drivers to see out of your windows while your message is visible on the outside, or truck letterings, the most affordable way to put your company name on your fleet, you will reach your target audience and then some.
For instance, people living in a neighborhood full of rentals may not be interested in your remodeling services now, but when they have their own home in a few years, they will remember your branding and look you up.
Contact The Sign Center today for a free consultation if you are ready to take advantage of vehicle graphics in New Providence, NJ.
