When most small business owners think about advertising, television commercials, print advertisements in local newspapers, and radio spots come to mind. This is understandable. Many of the big businesses we see today got their name out there through radio, print, and TV ads. However, these advertising methods are slowly falling to the wayside with the popularity of the Internet.
While the Internet is a viable option for advertising, it does not do as good of a job of reaching your target audience as the medium that is currently taking the marketing world by storm: home business vehicle vinyl graphics for North Jersey. It has proven to grow the awareness of brands and to drive sales for your business.
Targeted Advertising
With Internet advertising, your ad may appear in front of people who are searching for products or services related to your business. However, not everyone goes online before making their buying decisions. On the other hand, almost everybody see vinyl wraps. North Jersey car warps are seen by approximately 30,000 to 70,000 people on an average day. In fact, in a given week, 96 percent of people see wraps as either passengers or drivers in automobiles.
You can further increase the visibility of your home-based business’s name by taking your wrapped vehicle where it will have the most impact. For example, if you run a pet care business out of your home, let your car wrap get some time parked right by the door of your favorite pet supply store.
Save on Marketing Costs
If you are running a home-based business, odds are you do not have a lot of money lying around to splurge on advertising opportunities that may not be effective. Since vinyl wraps are the least expensive marketing investment you can make, they are a great way to go.
The option that has the most impact is the full vehicle wrap. However, not everyone can afford this alternative. Fortunately, partial wraps are also quite effective and are only a fraction of the cost of a full wrap. You could also try vinyl lettering, also known as truck lettering. This is the least expensive way to go, and you can still grab attention by using matte, reflective, neon, or other head turning vinyl materials.
The Wrap Advantage
There is no competition between vehicle wraps and traditional advertising. When stuck in traffic, you cannot just change the channel and no longer see the wrap on the car in front of you staring back. Here are some more benefits:
- When you are traveling as part of your business or just running personal errands, you will also be advertising.
- Wrap materials are durable and last up to five years or more.
- You can advertise 24 hours a day, seven days a week.
- There are many environmentally friendly options.
- Your paint job and vehicle are left pristine once you choose to have the wrap removed.
If you are considering taking the plunge to really ramp up the advertising for your home-based business, contact The Sign Center today for a free consultation.
