Savvy auto dealerships are always looking for smart new strategies for reengaging older customers and attracting new ones, especially during competitively tough economic times like these. Auto dealers need to try some audaciously creative ideas and think outside of the box to succeed these days. Traditional marketing, though it has its place, just is not cutting it anymore. At The Sign Center, we believe the true marketing magic begins when you take your great ideas and create captivating and eye catching graphics or vehicle wraps for auto dealerships in North Jersey.
Getting a Car Wrapped Has Never Been More Convenient
Using car wraps not only works within your budget, but advertising with car dealer wraps will be the graphic campaign you need to bring attention to your dealership. We can go to your dealership and install the wrap on site. It is an entirely in-store operation from your customers’ perspectives. This enhances your relationship with the customer.
Vehicle wraps and graphics are by far the most effective form of advertising. You get between 30,000 and 70,000 impressions per day on average with a mobile advertisement. And, by simply parking in a noticeable place or driving around, you target the precise high population areas and neighborhoods you want to penetrate.
What to Wrap
In short, as a car dealer, you will want to wrap every one of your company vehicles. This includes delivery and parts vehicles, loaner cars, and courtesy shuttles. You may also want to wrap your demo vehicles. The key is to get your name in front of as many people as possible, and nothing does this more efficiently than a car wrap.
Outfitting your fleet with noticeable, one of a kind vehicle graphics serves a few purposes:
- Aid Consumers in Their Research – Over the course of their research for a preowned or new car to buy, many shoppers turn to the Internet. However, in the time between beginning their research and making a buying decision, they are considering which dealership in town is best. What if they see a car with your auto dealership wrap as they are running errands or driving to and from work each day? Chances are they would be more likely to come to you for their new vehicle.
Service Sales – Sure, you may be a franchised dealership that benefits from the manufacturer sending service mailers directly to your customers, but in reality, the mailers only have about a one or two percent conversion rate. However, a wrapped courtesy shuttle or parts vehicle advertising the makes you service will go a lot further toward increasing your clientele.- Brand Recognition – In your area, there are likely tons of auto collision centers, independent repair shops, and other auto dealerships. How are you going to stand out from them? Brand recognition is the name of the game, and vehicle wraps increase brand recognition by a multiple of fifteen. This is a larger increase than any other form of advertising.
If you are ready to ratchet up your auto dealership’s advertising, contact The Sign Center today for a free consultation on new vehicle wraps for your fleet.
