The management team at the picturesque Best Western Westfield Inn at 435 North Avenue West was looking for a way to boost brand recognition and create a visually engaging opportunity to advertise. Also known as the Westfield Inn, the team wanted to feature this aspect of the venue’s corporate identity. We assisted with designing, producing, and installing LED blade signs in Westfield, NJ.
Blade Signs Appeal to Prospective Customers Approaching from Either Direction of the Street
The primary advantage of a blade sign is its 3D display. Even the thickest building letters do not communicate effectively with the customer walking up to the location from the side. Therefore, savvy business owners and property managers are now beginning to augment these signage products with blade signs.
These signs specifically advertise to those who are not approaching a business from the front. In addition to giving you another opportunity to build your brand, this setup is also an excellent choice for wayfinding. Besides that, a blade sign could increase the number of impulse stops, increasing your bottom line.
White Lettering on Black Surface Blade Signs are Fully Customizable
For this client, we created a larger sign for the main entrance. It is a rectangle that makes good use of the facade’s vertical space, which previously held a lantern-shaped setup. The new sign is a black box cabinet with built-in LEDs. The lettering is white and looks chic when the sign illuminates.
A second blade sign is smaller because it was placed near an entrance door. Instead of the rectangle, our technicians made a square sign. The rest of the design, including the color palette, is the same. Customers will see this sign as they walk up to the marked door. In this way, the Inn succeeds in continuing the branded presentation that the other businesses have selected for their commercial locations.
Which Blade Sign Setup is Right for You?
Illuminated blade signs are excellent choices for building signs for any type of business. However, you do not have to limit yourself to this style. Another popular look involves sandblasted high-density urethane. This material is ideal for detailed designs with plenty of colors. You frequently see the types of blades in areas where covenants preclude the installation of illuminated products.
Moreover, our technicians will gladly put together a blade sign that highlights your “vibe.” A good example is the use of artificially aged metal that we could install with metal cast iron chains for a rustic experience. Besides that, other options include carved acrylic, mixed media panels, or etched metal.
How Can You Increase the Visibility of Your Business?
Could LED blade signs in Westfield, NJ be the right solution for your venue? Are you thinking of switching out 3D letters for illuminated signs or vice versa? Maybe you are considering the addition of a monument sign to appeal to motorists. Other companies elect to go with a pylon sign to increase their brands’ reach. No matter which setup you prefer, our sign shop can help.
Call us today to schedule a design session!
