We recently had the opportunity to work with K&CO Goods at 38 Chatham Road. The store is the brainchild of Karen B. Wolf Interiors. Now customers can find tribal beads, tonal art, and other curate home styling products. To introduce the new shopping opportunity to passersby, the store’s management team asked our shop to put together vinyl window graphics with a gold accent in Short Hills, NJ.
Extending the Reach of a Brand Message with Window Lettering
Passersby immediately notice the attractively arranged goods behind the glass. Therefore, this business needed window graphics that would support this presentation. Our technicians designed and fabricated vinyl letters using gold and white vinyl. The gold letters spell out the “K” and “CO.”
White vinyl spells out the rest of the information. We intentionally worked with two distinctive fonts and three sizes. It allows the large lettering in the middle to anchor the eye, while the top letters boost brand awareness, and the bottom information develops brand knowledge. This vinyl window lettering and graphics setup is an excellent method of directing attention and reeling in foot traffic.
The lettering we placed on the windows echoes the glass door letters that spell out the name and give more insight into the store’s ownership. Besides that, these letters and numerals highlight store hours. Others encourage connection with the business on social media. It is fair to say that the window letters perfectly fit in with the store’s overall atmosphere and artistic vibe.
Vinyl Window Graphics, Letters, and Numerals Engage the Customer in the Brand Conversation
For K&CO Goods, the window graphics were a natural extension of the brand message. What could these products do for your business?
- Advertising. Window graphics can be excellent advertising tools. Spell out what types of products you specialize in. If you provide a service, advertise how you can help consumers that come to you. Because vinyl messages are perfect for customizing, we can spell out anything you want to see on the glass panes.
- Logo. Some clients have had excellent success with just a corporate logo. When your company is already known among the local consumer demographic, featuring a large logo rendition is an ideal wayfinding presentation. Established brands do very well with this setup.
- Information. Newcomers to a business scene need to give customers some information. Shoppers like to know what they can expect after entering a space. While the products they can see through the windows offer some insights, window letter sand graphics fill the knowledge gaps. For example, the use of gold accents for K&CO Goods is not accidental.
Buy Your Window Graphics Today!
If you are not using your glass surfaces to advertise and build the brand, you are making a mistake. These are surfaces that are already available. With the right set of vinyl window graphics with gold accent in Short Hills, NJ, you focus attention on the luxurious look and feel of the products. Conversely, use a different color palette to bring out another brand message.
Call us today to learn more about your options and schedule a design consultation!
