When you are looking for luxury consignment apparel and accessories, you know that The RealReal has the brands you love. When this business needed a blade sign in Summit, NJ, its management team knew to entrust The Sign Center with the project.
A Brand-Centric Blade Sign Advertises the Luxury Consignment Shop
The RealReal is renowned for offering customers authentic fashion pieces from well-known brands such as Prada, Chanel, and Celine. The business needed a blade sign that would underscore its branding. Our technicians designed a sign that would accomplish this goal. We fabricated a black blade sign to which we affixed three-dimensional white lettering. It spells out the company’s name. Notice that the color play is the opposite of the building sign, which features black letters on a white panel. The finished look is elegant, stylish, and ideally suited for getting attention.
Blade Signs Work for Brand-Building
By their very design, blade signs are mounted perpendicular to a building’s façade, which causes them to extend out from the wall. It makes them highly visible to foot and street traffic. Most importantly, they are visible from a distance and attract the attention of pedestrians and drivers passing by your storefront.
Design Considerations for Your Next Blade Sign
We recommend design cohesion with your other signage solutions. Use a simple, readable layout, which is essential for quick glances from a distance. Because blade signs tend to be smaller than building signs, small lettering is often impractical. By the way, if your logo is iconic enough, you may not even need text!
The typical shape is square or rectangular. That said, our team can also manufacture signage with unique shapes, such as ovals. Edge-lit signs for nighttime visibility look fantastic. If you want to add a bit of flair to your branding, consider installing gooseneck lighting.
We Help You Avoid Blade Sign Design Mistakes
Working with our graphic artist ensures that you do not put together a signage setup that detracts from your brand story. We assist you with keeping the signage setup minimal, brand-centric, and ensure it is mounted at the right height to complement the storefront. Our technicians have worked with clients who expressed their innovative branding through sleek acrylic blade signs with bold sans-serif fonts. To underscore the local charm, we recommend a high-density urethane (HDU) sign with painted lettering.
What could your business do with a blade sign in Summit? How should it be designed to express your brand message? Call us today to discuss your options!
