Our Blog - A look into our world

Ever notice when you go to visit someone in an office there are signs directing you to where they are, that’s called wayfinding. Offices, cities, towns all use a wayfinding system to direct or help identify companies, streets or public areas.

Three things to keep in mind when starting a wayfinding system:

The same principals that make any sign good…contrast between the elements, simple streamlined graphics that are eye candy making the public wanting to look at it as they drive by your business.

Understand that all installation facilities are not the same could prevent your graphics from failing while you are driving down the road.

Most clients in today’s economic environment are basing their purchase decision on price. That is fine as long as you are getting value for your purchase.

Most businesses forget to inform or tell the public that they are coming or that they are now open.

Carved signs represent your company with a message of quality and attention to detail that customers want to associate with.

We do vehicle graphics for municipality vehicles, police cars, DARE cars, water treatment vehicles, dump trucks, and we now have done our first fire truck.

Are you seeing a drop in business....have some of your clients moved on...new clients don't wake in the door as often...maybe just maybe it might be what your sign is telling them...

Marketing on your vehicle can help to get your business seen all the time you are on the road. It amazes me when I see a vehicle with either non-readable graphics or to much information. I like to use the old adage…less is best! You got to think about a vehicle traveling at 35 miles an hour…how much can you read within moments as it passes by…give yourself a test some day and let me know.