Our Blog - A look into our world

Carved signs represent your company with a message of quality and attention to detail that customers want to associate with.

We do vehicle graphics for municipality vehicles, police cars, DARE cars, water treatment vehicles, dump trucks, and we now have done our first fire truck.

Are you seeing a drop in business....have some of your clients moved on...new clients don't wake in the door as often...maybe just maybe it might be what your sign is telling them...

Marketing on your vehicle can help to get your business seen all the time you are on the road. It amazes me when I see a vehicle with either non-readable graphics or to much information. I like to use the old adage…less is best! You got to think about a vehicle traveling at 35 miles an hour…how much can you read within moments as it passes by…give yourself a test some day and let me know.

 There is a revival of awning in our area and people are seeing that they are more than a sun blocker and are a very effective way to market their companies and create an upscale impression for their clients. They are another form of signage and we just yesterday installed two awnings at two different location. With a sign project in-between, a very busy day.

We added comments to our website that our clients have said about us as a company and how we have benefited them as a company. I hope you take the opportunity to read them and see if we could be a benefit to your company.

When I see vehicles with no graphics or poor graphics I wonder how much money that company is loosing from potential sales. Advertising marketing on the side of vehicles is one of the best ways for a company to get new business. At one time I heard from companies that they have too much work and don’t need anymore which signage on the vehicles would attract. In today’s economy they are all tell a different story. A vehicle wrap or graphics will probably pay for itself in 6 months to a year. Amortize that over 5 years and it comes down to pennies a day. I like to say a business without a sign is a sign of no business.

The battle of which lighting source to go with when buying channel letter signs….Neon has been around for a very very long time but has met it's match, LED. LED’s last longer, cost less to repair, lower cost to operate and the brightness issues of the past are gone. In our signs we recommend LED over Neon. We do purchase LED's that are from the companies that have set the industry standards and will be here tomorrow. As with any product there are always less expensive competitors in the market place but we will only use the leaders in the industry to ensure quality. In our eye’s LED is the winner.

This is the beginning of the season when charities and organization start planning for their annual golf event to raise much need money to fund their programs for the year. Working with these organizations we can actually gain additional savings by planning early and taking advantage of our insights on producing the sponsor signs utilizing technology and time. Time is very important factor when you want to save money that could goes directly to the bottom line and allows the organization to have an even more successful event.

Have you ever noticed signs when you travel. Just the road signs offer you information in just a few words. When it comes to signage less is best. Viewing signage is very different form viewing a printed magazine it is viewed from a distance and needs to have enough space for the words and visual to communicate the message. So the next time you pass a sign in your car or walking see if you can read the total message the first time or do you need repeat visits to capture it all. If you need to return a second time than the sign is not a very good sign, and if it is your sign you are loosing potential business from people who do take the time to come back to read it again.