A business must always find new and creative ways to set itself apart from its competitors. You could choose pricing, specialty services or a niche product only you offer. Another way to set yourself apart from the competition is through creative signage, such as carved signs.
Carved signs and colonial wooden signs help a business stand out from the crowd, show a unique side to a business, and help businesses in colonial towns or business districts fit in. They are also elegant, durable and timeless.
Standing Out
Any business wants to stand out from the crowd and signs help. Carved signs help businesses stand out in a variety of ways. First, amid busy shopping districts where numerous signs vie for attention, a carved sign looks different from and our attention naturally gravitates to what is different.
In more remote areas, carved signs can differentiate a business sign from road signs, maps and other markers. Travelers and locals alike will more likely equate a carved sign with a business sign as opposed to a sign posted by the highway department.
Fitting In
While standing out can help attract business, fitting in sometimes becomes important as well, especially in historic or colonial towns, shopping districts, or business districts. These areas attract business and tourists looking for an experience that takes them back to the past.
A modern sign in an historical area makes you stick out in a bad way. Customers will likely not visit you because you don't fit the look and feel of what they expect. Colonial wood signs, on the other hand, show your participation in helping the historic district or colonial town retain it's unique flair.
New Technologies
Wooden carved signs fell out of favor because of their susceptibility to wear and tear from the elements. Sun, wind and rain all take a toll on wood causing cracking, warping and fading. But today's carved signs are no longer made from wood. 
Instead, these signs are carved out of a high-density foam. Unlike wood, the foam will not warp, crack or take on the faded and weathered look wood signs generally take on after a few years in the weather. The new materials make the investment in a carved sign more worthwhile for a business since they won't have to replace it every few years.
If you've been looking for a new way to set your company apart, a carved sign or colonial wood sign could be just what you've been looking for.
