Is your phone constantly ringing off the hook with clients trying to do business with you? Do you regularly have to turn away consumers who want to utilize your services? Are you tired of being busy all of the time? If you answered yes to these questions, then mobile advertising is not for you. More likely than not, though, you are in a highly competitive industry, and any advantage you can get will go a long way in ensuring you finish in the black.
With vehicle graphics, North Jersey business owners can get that extra edge. Need some convincing? Read on to learn the benefits of vehicle wraps vs. no mobile advertising in North Jersey.
1. Highest Return on Investment of Any Advertising Medium
When you wrap your vehicle, people will see your brand or design wherever you go. According to the Outdoor Advertising Association of America (OAAA), one vehicle wrap can reach up to 70,000 impressions in a day. That works out to ten cents per a thousand impressions (CPM). It isn’t even close when you consider the CPM for television spots ($10.60), newspaper ads ($7.75), or radio ($4.10).
2. They Work 24/7
Wraps work for you at all hours of the day and night. Whether your fleet is on the road or parked outside of your shop, your message will come across loud and clear with vibrant vehicle wraps. North Jersey entrepreneurs can also count on their wrap lasting for up to five years. This is in stark contrast to advertisements in tradition media that just show up once or twice and can easily be ignored.
3. You Will Reach Your Target Demographic
Where do your company vehicles typically travel? Most of the time, they are in your service area. These are the people you want to influence. Other research from the OAAA found that 95 percent of Americans are reached by mobile advertising. Your target demographic can turn off the radio or TV, but they cannot ignore your vinyl wraps.
4. Branding Is about Exposure
As a business owner, you know that building up clientele requires a strong brand awareness. Getting your company name and logo out there in front of as many eyes as many times as possible is key to brand awareness. So whether or not you are using other advertising, a vehicle wrap can only serve to strengthen your brand recognition. In fact, research shows that fleet vehicle marketing boosts name recognition fifteen times more than any other type of advertising.
These are just four of the reasons why vehicle wraps are a superior form of advertising. This is in addition to the ability of wraps to protect your car’s paint job from the harsh elements and increase the vehicle’s resale value as well as all of the other benefits you can expect from vinyl graphics.
Are you ready to take advantage of the hottest marketing tool in the industry? If so, contact The Sign Center today for a free consultation and quote for vehicle wraps.
