Can consumers pick your company out of a crowd without having to read anything? The signage you choose to represent your properties is tied closely to your corporate identity. Your signs should go further than mere functionality for directional, informational, and safety purposes. They also need to be recognizable. You need to make a positive and memorable first impression with your lobby, suite, and office signs.
Why Match Suite and Lobby Signs?
By branding using lobby signs for commercial properties in North Jersey, you put a face to an anonymous business and create an atmosphere that consumers and potential tenants can embrace. The Sign Center can help you accomplish this by matching an array of elements that are part of custom suite and lobby signs:
Colors
The psychology of colors has been analyzed in a variety of books. Different colors are successful in projecting integrity, professionalism, optimism, and leadership. Even before your employees greet clients, you are able to communicate quite a bit about your company with colors. And, by using the exact same colors for all of your marketing materials, your management company will be associated with those shades.
Fonts
Your philosophy is highlighted by the fonts you use. Do you bring a more artistic flavor to how you do business? Or, do you want your properties to be portrayed as no nonsense? Whatever your goal is, we can create signage that matches the typeface used for your other branding to keep your image consistent.
Style Elements
The different styles you use in your designs matter. For example, will a wall mural be a nice addition to your lobby sign? Or, do the fonts and colors come out better in a multi-layer sign or a sandblasted marker? To help you really showcase your business’s character, we can help you choose the right style elements.
Materials
The material you choose says a lot about your commercial properties. As glass or marble may work well in a bank, polished brass is ideal for an attorney’s office, and bamboo backdrops would work well in a spa, many property managers want to project a sense of permanence and professionalism. This can be attained with different metals. However, this is not true for all properties. The options are plentiful, and we can help you wade through them, so you can present the image you want.
Are you optimizing your branding opportunities? If you think custom lobby signs are enough, and you have generic suite signs, you are missing out. Clients are much more likely to receive the message you are trying to get across when you have more signs that reinforce it. Over time, as your brand identity becomes familiar, word of mouth referrals increase.
Your lobby and suite signs help create an expectation about your company. It is up to your employees to take it from there. At The Sign Center, we believe all of a business’s signage should be an extension of the company culture. This is why we sit with every new client to understand their vision and goals before we make any recommendations.
Are you ready to boost your branding? If so, contact us today for a free consultation and quote on suite signs for commercial properties in North Jersey.
