If you are like 98 percent of Americans, you spend time in your car on a weekly, and more likely daily, basis. During that time, you have surely seen some standout automobiles that turn your head, demand your attention, and catch your eyes. Vehicle graphics have the power to do this, and if you are interested in building your brand, vehicle wrap design consistency is important in North Jersey marketing.
Branding Is All about Consistency
Vinyl wraps have grown to be one of the most effective advertising alternatives out there as they create an island of interest in your message in a sea of bumper to bumper traffic. You will want to consider adding graphics to your company fleet or car if you are looking for cutting edge ways to bring brand awareness to your service or product.
Matching vehicle graphics to other marketing tools in North Jersey is key to building your brand. Making your brand recognizable to local consumers requires them to see your name, logo, and colors on multiple occasions. If you have differing logos and colors on your letterhead, on your building signs, in your television commercials, and on your car wrap, consumers will be confused and will not remember your brand.
Brand Awareness Is Key to Marketing
In order to achieve brand awareness, you need to have your name and logo out there for long periods of time, so consumers can be exposed to them. However, the majority of small companies do not have the marketing budget for long running media campaigns. To work around this, mixed media campaigns that involve at least one type of outdoor advertising are used by many marketing directors.
For businesses with multiple vehicles, vehicle graphics are the best option, since they have been shown to reach the most people for each marketing dollar spent. Your message will impact people and go places that a billboard never could with an entire wrapped fleet driving around town.
Vehicle Graphics as Part of a Comprehensive Marketing Campaign
Americans are more mobile than ever before with fuel costs at a five year low. Consequently, they spend less time with traditional forms of in home advertising, like newspapers or TV. At a time 
when they are more likely to be impacted and less likely to be distracted by other duties, reaching consumers outside of the home exposes them to your brand.
When it comes to your brand and business, only you can decide what is best stylistically. However, when coming up with a marketing campaign for 2015, every enterprise should consider the virtually limitless possibilities of full color car graphics. Your alternatives are limited only by your imagination whether you go with a full vehicle wrap or tastefully lettering.
On their own or in conjunction with advertising using more traditional forms of media, vinyl wraps can increase your brand exposure. According to a study done by 3M, one vehicle wrap reaches up to 70,000 people per day. And, since the average wrap lasts for about five years, brand awareness is easily within your grasp with a nominal initial investment.
Are you ready to boost your branding in 2015? If so, contact The Sign Center for a free consultation and quote for vehicle graphics. We can perfectly match the logo, colors, and font on your other marketing materials to keep your branding consistent.
