Where do individuals and companies look when they want to find a contractor to help with electrical issues in their home or building? One increasingly common option that people are turning to is the Internet. Other good sources for information are family and friends who have recently had electrical work done.
These are great ways to find a contractor, but overall, consumers are much more likely to go with a business whose name they are familiar with and who they trust. Spot graphics for contractors in North Jersey are a perfect way to build brand recognition by getting your name in front of more people.
Why Spot Graphics?
These days, full vehicle wraps are one of the most popular types of vehicle graphics on the market. However, for businesses that have huge fleets of dozens of trucks or that are marketing on a shoestring budget, full wraps just are not an option. Fortunately, you do not always need to use wraps to catch the eyes of pedestrians and drivers when you are out on the road. If you have a solid colored van, you can use engaging, custom spot graphics to create a great effect.
Spot graphics are usually designed quite simply. Since the average passerby will only have about three seconds to look at your vinyl graphics, it is crucial that the message be simple and easy to read. This is why we recommend that companies only include pertinent information on their vehicles, thus allowing people to read your business name and contact information in a hurry. These principles guide our graphics creation process.
For spot graphics, we generally recommend including your name, logo, and contact information, like a phone number or web address. On the other hand, many of our clients choose to just display their company name, and if onlookers want to learn more about the business, they can just Google it. Though this is what we typically do, the possibilities are seemingly endless. If you can imagine it, we can make it.
Some Truck Graphics Statistics
When electrical contractors choose to advertise with spot graphics on their vans, they instantly have a mobile billboard that advertises 24 hours a day, seven days a week for the duration of the graphics’ lifespan, which is about five years or possibly more. In addition, vehicle advertising can reach between 30,000 and 70,000 people on a daily basis.
Installing spot graphics on your fleet of trucks is the most cost effective way to brand your company. Compared to radio, TV, and newspaper ads, a small investment in vehicle advertising will reach more than nine times as many people as the more traditional forms of advertising. Plus, vehicle marketing will boost your name recognition fifteen times more than other forms of advertising. 30 percent of those people who see mobile marketing base their buying decisions on the ads they see.
Are you convinced that spot graphics are the best way to get your company’s name out there? If so, contact The Sign Center today to get a free consultation!
