Shuttle buses are great for transporting a small sports team or other small group of people. Many businesses, such as hotels, also offer free shuttle services to their clientele to help them get to and from the airport or other places. Surprisingly, many companies fail to recognize this as an ideal opportunity to build their brand awareness. Saint Peter’s University knew they could help promote their school with shuttle bus graphics, so they contacted The Sign Center.
A Little About Saint Peter’s University
Saint Peter’s University is a Jesuit institution of higher education located in Jersey City. They are considered a worldwide center of entertainment, business, culture, and career and professional opportunities. The university was founded in 1872 and blends a one of a kind learning experience shaped by community service, rigorous academics, and internships that provide real world experience.
When such a fine institution of higher education came to us for university vehicle graphics, we quickly scheduled a free consultation with them. Saint Peter’s already had a logo and colors that they wanted to use, so we just needed to create a design using these elements that would work well with the contours of the two shuttles we would be wrapping.
We were able to perfectly replicate Saint Peter’s logo and colors to help maintain their brand consistency. Where the graphics covered windows, we used window perf, so the driver and passengers inside the shuttle could see out. In order to avoid clouding their message, the wrap’s text was kept simple with just the university name and website included. In the end, the client was extremely satisfied.
Why Your Shuttle Bus Needs a Wrap
Not looking for university vehicle graphics? North Jersey businesses can still benefit from wraps for a variety of reasons. These include:
- Reinforcing Brand Recognition – Not everyone is in need of your products or services now. However, they are more likely to remember your company when they do need your services if they are familiar with your branding. When you wrap your shuttle or courtesy van, you are getting your logo and company name in front of more eyes.
- Affordable Advertising – You can market your company seven days a week, 24 hours a day when you turn the giant canvas that is your shuttle into a billboard.
- Reaching Your Target Demographic – If you are a university, you likely use your shuttle to take small sports teams or other groups to events at other academic facilities. These are the precise spots where you want to advertise. Shuttles are also commonly used by hotels that pick people up at the airport. Again, you are reaching your target market - people who travel a lot and typically need a place to stay - when you show up at the airport with your bus shuttle graphics.
North Jersey business that want to find out what solutions The Sign Center can provide for your enterprise, contact us today. In our Berkeley Heights facility, we design, print, and install bus shuttle graphics. We will help you get noticed!